Total Customer Service
Why is total customer service (TCS) so important? What happens if a product or service does not actually meet its perceived performance or customer expectations? How can relationship marketing benefit a company?
Managing Customer Service
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Human Relations and Development: Target
Visualize yourself as an executive at Target. Develop a policy to empower customer service desk associates to resolve customer problems, including the limits to their empowerment.
Customer Purchasing Behaviors
Customer Purchasing Behaviors Select an example of a commercial product or service and address the following questions: Who are the customers? Why, where, and when do they buy? Who participates in and influences the purchases? How do they make their purchase decisions? Discuss.
Consumer responsibility versus corporate responsibility
Take a position on consumer responsibility versus corporate responsibility as it relates to ethics in marketing. Who is responsible? Is it a matter of buyer beware, or do corporations hold the responsibility to maintain ethical practices and not mislead with strategies like the "fine print"? To complete this, select a topi
Employee incentives for sales
Chapter 11 A sales manager says, "You can never hold enough sales contests for your salespeople. The more the merrier...they are guaranteed to increase your business," Evaluate this statement. Veteran salespeople can pose unique challenges in terms of compensation. Why? What would you suggest in terms of designing
Marketing: Discussion Questions
Looking for an OTA knowledgeable in this area of expertise. I am looking for someone who can write the answers IN HIS/HER OWN WORDS (CLEAR WRITING and PROFESSIONAL)- NO WIKIPEDIA (if you can't write the answers in your own words, please don't accept the assignment): Important note: Please answer the following questions writ
customer service satisfaction situation
Have you ever been in a work, academic, or volunteer position in which your duties required you to resolve multiple and difficult customer service/satisfaction issues? Describe an example of how you resolved multiple or conflicting difficult customer service/satisfaction situations.
InterClean: Career Development plan, Job Anaylsis and selection
See the attached files. A report on the below ? Job Analysis o Conduct a job analysis for new salesperson positions in InterClean. ? Identify the analysis method (s) you feel appropriate. ? Describe 4 to 5 main job duties and specifications that will pertain to the new sales department. Be specific. ? Workforce P
Product Strategy
I need a product strategy for selling knives on a new e-business website. The knives we are going to sell range from hunting knives to general use type knives: If you are going to sell online, list products/services that you will offer to sellonline. Develop ways of bundle your products and services and product packages avai
Discussion questions: CRM, marketing shaping customer needs and "Customer Touch Points"
1. The "buzz" phrase in marketing today is "customer relationship marketing (CRM)." Read any business digest or trade publication and you'll see CRM touted as the "next big thing." Is customer relationship marketing really a new marketing concept? Why do you think it's getting all the hype? How does customer relationship market
New electronic self-service checkouts
How do the new electronic self-service checkout stands (found at grocery stores, Home Depot, and other locations) provide better service to the customer? How does the customer impact the delivery of this service?
What is the purpose of customer relationship management (CRM)?
What is the purpose of customer relationship management (CRM)? Give two examples of how long term relationships are developed and managed by information provided by CRM methods.
Are loyalty programs more likely to be successful for certain products and services?
Are loyalty programs more likely to be successful for certain kinds of products and services than for others?
Do consumers receive more benefit than risk from marketers knowing personal data?
Do you believe that consumers on the whole receive more benefit than risk from marketers knowing their personal information? Why or why not? Defend your answer.
Class Differences in Consumer Behavior
Class Differences in Consumer Behavior Harrods and Sharper Image Two firms that seem to have successfully targeted the upscale consumer are Sharper Image at http://www.sharperimage.com and London-based Harrods at http://www.harrods.com. Sharper Image specializes in cutting-edge electronics and gadgets that you cannot find
Consumer Behavior core values: donating money, donating blood, buying a CD player
The solution discusses Note the following products and activities: Donating money to charities. Donating blood. Compact disk players. For each listed product and activity: Which core values are most relevant to their purchase and use? Do you think these values encourage or discourage use or ownership? Are t
Effective communication techniques: characteristics of consumer behavior
Details: Sometimes it's best to learn from other industries, so you take a break from studying the gourmet food industry. Choose one of the following categories: Airlines: Southwest Airlines and American Airlines Computers: Dell and Apple Clothing: Gap and Ann Taylor Department stores: Wal-Mart and Nordstroms Research
Managing and delivering Marketing programs
What role is Peoples.com playing in the distribution of these insurance products? What is the length of the channel the bank uses to distribute its own checking account products? How would you describe the channel positioning of People's Bank? What is People's unique selling proposition (USP) OR unique value proposition?
Standard Deviation of Customer Service Times at Drive-Up Window
In effort to provide more consistent customer service, a manager of a local fast food restaurant would like to know the dispersion of customer service times about their average value for the facility's drive-up window. The attached file contains 200 customer service times, all of which were observed during the busiest hour of th
Marketing and Customer Relationship Concept Worksheet
Read Scenario One: TeraTech and complete the Simulation "Automating a Support System. As you read through the scenario and the simulation, consider some potential opportunities for TeraTech and Z-Wing in the area of Marketing and Customer Relationship Management.
Collection of employee feedback and new product ideas
In your opinion how can companies collect employee feedback and new product ideas? How can they encourage participation in this process?
Consumer Behavior: Response Principles
Please assist with the following questions: 1. You are a marketing manager of a very innovative washing machine. The product has all the continuous improvements including a computer chip that regulates water temperature. Of course the retail price is very high. Your boss wants you to recommend what type of family types with
Your supervisor has forwarded you an email from corporate headquarters about the alarming increase in customer service complaints.
Your supervisor has forwarded you an email from corporate headquarters about the alarming increase in customer service complaints. You have been asked to analyze the situation in terms of the industry standard. In addition, you are to identify who within the organization is best positioned to impact customer service and if these
Consumer Behavior Wants to go into Debt
In regards to consumer behavior, it is often said that we are a "debtor" nation, all too willing to go into debt for wants as opposed to needs. Why do you think we, as American consumers, are so willing to go into debt? What drives individuals to carry such high consumer debt and when do you think we transitioned from a nation
Complaining Customer Case Study
Write a case study following these outline. 1. Identification of the Issues 2. External Analysis 3. Internal Analysis 4. Alternatives 5. Decisions and Implementation 6. Measuring Results 300 Words limit. Bullet Points only.
Question about Training Program
Question 1 You are the Training Director of the HR Department. Julie, the manager of your Customer Service Unit, has come to see you. She feels that her staff does not do a very good job of interacting professionally with customers when they call in with product complaints. She feels they need some training in customer servic
How does Nordstrom satisfy Maslow's Hierachy of Needs for its customers?
How does Nordstrom satisfy Maslow's Hierachy of Needs for its customers? 1. Physiological Needs: 2. Security Needs 3. Social Needs 4. Esteem Needs 5. Self Actualization Needs.
Develop a thank you note for customers who buy your product.
I need to develop a "Thank You" note that will be inserted into the shipping box of the product our customers buy from us. What should we say to our customers that make them feel they have made a good decision and also reinforces our heartfelt admiration for their business.
CRM - Loyalty Builder
Review the below case study. Answer the questions at the end of case. The Loyalty Builder - Issue #45 ~ February 2003 Author: Debra J. Schmidt a.k.a. "The Loyalty Builder" Weekly Newsletter I have had the same dentist for twenty years. Due to a bicycle accident many years ago, I've needed extensive dental work incl
"Paying a large tip to secure a better table in a restaurant is the same as offering a bribe in business to secure a contract."
"Paying a large tip to secure a better table in a restaurant is the same as offering a bribe in business to secure a contract." Defend or oppose this statement. How is your response to this assignment consistent with the moral philosophy you described in the Unit 1 discussion board assignment? Explain. If it is not consisten