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Managing Customer Service

First Solar: Marketing impact, environment forces, competition, technology edge

First Solar Turns Sunshine into Profits With skyrocketing oil prices that reached new highs, and the world recognizing that alternative energy has become a responsible and economical alternative to fossil fuels, 2007 was a watershed year for First Solar, which designs, manufactures, and markets solar energy products. From its

Successful Customer Service

Service mentality As a customer service representative, Write on the following topics what will you do different in the past and the future as customer service representative to be successful in your daily work.. Empathy, Enthusiasm, Ownership, Responsibility, Adaptability, Balance, Resiliency, Determining Caller Needs

Indirect competition, geographic boundaries, customer service

1. What would be The Indirect Competition For a Real Estate Business? 2. Also what are the Geographic boundaries for a Real Estate Business? 3. And what would be a good Real Estate Customer Service Techniques? Consider the following questions when answering question #3: a. What satisfies my customers? b. What will motiva

Organizational Development Cultural Impact

You are the head of the Organizational Department at Wells Fargo. Currently, the company is experiencing low morale, high turnover, and low levels of productivity. Put together a 15-20 slide PowerPoint presentation to describe plans to improve employee effectiveness of Wells Fargo for upper management. in-depth speaker notes wil


You are asked to put yourself in the role of the CEO of United Airlines, which emerged in 2006 from bankruptcy protection. As a major transportation service provider, what is your plan to differentiate United Airlines from the others with which you compete? 2 paragraphs

Marketing Plan Potentials for Global Environments

Utilize Starbucks/ United Kingdom I need help with writing a detailed outline of the first portion of my International Marketing Plan. Organize your analysis according to these section o Analyze of the various types of buyers in the international marketplace and the factors that influence their purchasing decisions.

Can AT&T Tame the Ihogs?

A critical analysis and discussion of the question (opinion) CAN AT&T TAME THE IHOGS? Business Week. New York: Dec 28, 2009. , Iss. 4161; pg. 21 Pity poor AT&T. The wireless operator with exclusive rights to sell the iPhone in the U.S. is bashed incessantly for service that rarely lives up to the elegant promise of Apple'

Conflict, responding to customer service complaints

In your second week, you arrive at work to find the following e-mail from a subordinate in your inbox: I was offended by your email accusing me of unprofessional and untimely conduct while handling service calls from clients. The client called while I was on break, and company policy indicates that I donâ??t have to handle c

Customer base, buyer behavior, demographics, area

See attached file. Based on the product: digital camera Write a paper in which you outline the preferred customer base, buyer behavior, demographics, psychographics, lifestyle, geographic area, benefit segmentation, and user segmentation for the product(s). Identify the ideal target market for your selected product. In yo

Effective Advertising Planning and Implementation Campaign

Select a product with which you are familiar. Research the company for the campaign that supports that product. Prepare a paper, in which you examine the key elements of this advertising, including: What is the advertising message? To who is it directed? What is the relationship between consumer behavior and target mar

Interactive vs. Direct Marketing

Is direct marketing effective? Why or why not? What about interactive marketing? Which form of marketing would you pursue for the launch of a new product? Why?

Factors that Affect a Sales Function

Based on AT&T: - Discuss how non-sales business functions affect the sales function for the organization. - Discuss, and give examples, of how the sales functions of your selected organization are impacted by other non-sales business activities. - Discuss how all of the functions within an organization work tow

Important Considerations for New Product Development

What is the most important thing to consider in new product development? Why? Why is it necessary to evaluate the new product idea at each and every stage of the development process? How can marketers best promote consumer adoption of a new product?

San Diego Cab: SWOTT for extra driver service

Please use the existing organization, "San Diego Cab" ( San Diego Cab will start offering a service with an extra driver so customers that go party downtown won't have to leave their car parked at the bar if they decide to drink. The extra driver will drive the customers' car back to their p

Delivery Service at one Starbucks as a test store

We are proposing a delivery service at one store located within the financial district of San Francisco. The selected store is struggling to make a profit each month. I need input as to suggested attributes to this type of service as well as identifying positioning and differentiation strategies.

Service Fairness for Customer Relationship Management

Greenman, Catherine (1999, November, 18). So Easy to Buy, Such a Struggle to Return. New York Times (Late Edition (East Coast)). New York, N.Y. pg. G.20 Available in ProQuest on July 26, 2007. Assignment: Read the article "Easy to buy, Struggle to return." Answer this question: Pick a company to audit: What is the co

Texas Instruments HR: Achieving better customer satisfaction by training executives Texas instruments did a great job on showing how important it is for all parties involved to understand the goals of the company in order to achieve creativity and success. Texas instruments recognized that they were no longer the number one company in their industry and that the goals for the executives and the customer service representatives were not the same. It was time for a change.

See file attached for problem: Name the Case Review/ analysis of the case Analysis of Findings Recommendations Summary and conclusion There was a need for changes in goals and training at Texas Instruments (TI). TI was falling behind in the industry due to other companies competing for the same business. These compan

Direct vs indirect Channels of distribution: effects of the Internet

The Internet is forcing businesses away from traditional functions such as distribution. The internet effectively closes the gap between the buyer and the seller and has slowly been eliminating middlemen or intermediaries. Select a company from one of the following industry: - Computers or small electronics Using the compan

Steps in a new product development process

Explain the purpose of each step of the new product development process. ( There are seven steps according to your text, so please cover each one) Are there certain steps which seem more critical in the process? Please support your answer with at least two examples.

Importance of Identifying customers

Why is it important for an organization to identify their current and future customers and their needs? What are some of the advantages and disadvantages of identification of both of these items? Please cite specific examples as it relates to your experience with either a present or past employer. (300 words)

Total Customer Service

Why is total customer service (TCS) so important? What happens if a product or service does not actually meet its perceived performance or customer expectations? How can relationship marketing benefit a company?

Human Relations and Development: Target

Visualize yourself as an executive at Target. Develop a policy to empower customer service desk associates to resolve customer problems, including the limits to their empowerment.

Consumer responsibility versus corporate responsibility

Take a position on consumer responsibility versus corporate responsibility as it relates to ethics in marketing. Who is responsible? Is it a matter of buyer beware, or do corporations hold the responsibility to maintain ethical practices and not mislead with strategies like the "fine print"? To complete this, select a topi

Marketing: Discussion Questions

Looking for an OTA knowledgeable in this area of expertise. I am looking for someone who can write the answers IN HIS/HER OWN WORDS (CLEAR WRITING and PROFESSIONAL)- NO WIKIPEDIA (if you can't write the answers in your own words, please don't accept the assignment): Important note: Please answer the following questions writ

InterClean: Career Development plan, Job Anaylsis and selection

See the attached files. A report on the below ? Job Analysis o Conduct a job analysis for new salesperson positions in InterClean. ? Identify the analysis method (s) you feel appropriate. ? Describe 4 to 5 main job duties and specifications that will pertain to the new sales department. Be specific. ? Workforce P