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Marketing differentiation for United Airlines

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You are asked to put yourself in the role of the CEO of United Airlines, which emerged in 2006 from bankruptcy protection. As a major transportation service provider, what is your plan to differentiate United Airlines from the others with which you compete?

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As the airline industry has been in such dire straits over the last several years, it is difficult to understand what a consumer would consider as important when choosing an airline. One thing to definitely differentiate United Airlines would be to have free luggage ...

Solution Summary

This solution assists in providing information as to how one airline can differentiate itself from another in terms of marketing.

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