You are asked to put yourself in the role of the CEO of United Airlines, which emerged in 2006 from bankruptcy protection. As a major transportation service provider, what is your plan to differentiate United Airlines from the others with which you compete?
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As the airline industry has been in such dire straits over the last several years, it is difficult to understand what a consumer would consider as important when choosing an airline. One thing to definitely differentiate United Airlines would be to have free luggage ...
This solution assists in providing information as to how one airline can differentiate itself from another in terms of marketing.
1. What industry conditions impact the level of competitive rivalry among passenger airlines?
2. Please prepare a SWOT analysis for United Airlines paying particular attention to any viable strategies that United uses or could use.
3. What three strategic initiatives should CEO Tilton pursue to address the company's dire situation? Please provide specific information from the case outlining your recommendations.View Full Posting Details