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Marketing differentiation for United Airlines

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You are asked to put yourself in the role of the CEO of United Airlines, which emerged in 2006 from bankruptcy protection. As a major transportation service provider, what is your plan to differentiate United Airlines from the others with which you compete?

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Solution Summary

This solution assists in providing information as to how one airline can differentiate itself from another in terms of marketing.

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As the airline industry has been in such dire straits over the last several years, it is difficult to understand what a consumer would consider as important when choosing an airline. One thing to definitely differentiate United Airlines would be to have free luggage ...

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