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ompetitive advantage concepts

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In the early 1980s, United, Delta, and American Airlines each started frequent flier programs as a way to differentiate themselves in response to excess capacity in the industry. Many industry analysts, however, believe that this move had only mixed success. Briefly use the competitive advantage concepts to explain why.

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In the early 1980s, United, Delta, and American Airlines each started frequent flier programs as a way to differentiate themselves in response to excess capacity in the industry. Many industry analysts, however, believe that this move had only mixed success. Briefly use the competitive advantage concepts to explain why.

These airlines started frequent ...

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