What are the key concepts related to defining competitive advantage of a business? Select one and describe how you would use information systems to aid in obtaining competitive advantage with your selected key concept.© BrainMass Inc. brainmass.com July 22, 2018, 10:54 am ad1c9bdddf
This question can be answered depending on which author or theorist you plan to study. However, the basic concepts are quite similar in characteristics. For instance, according to Michael Baker (2008), marketing (plan, objectives, dynamics), quality of competitor(s), target customers/clients, and management goals/objectives are the key concepts. Hamel and Boston (2000) claim that the concepts are organizational rationale, organizational values (social and economical), business strategy, and driving mechanisms. Yu Yuan Hung (2006) claims that the concepts include management approach, decision making process, human resources, organizational strategy, and measurable quality management. If you look these up, you would be able to get into more details with each aspect. Regardless of which ...
The key concepts related to defining competitive advantage of a business is examined.