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Service Design Matrix Appropriateness

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What is the service design matrix? Why would service organizations want to rely on the service design matrix? How appropriate would the service design matrix be for your organization?

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The solution gives 267 words on why an organisation would choose to rely on a service design matrix, including 3 references.

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What is a service design matrix? Why would service organizations want to rely on the service design matrix? How appropriate would the service design matrix be for your organization?

Service design matrix shows the degree of customer - service contact from the lowest degree of contact (e.g. through mail) to the highest degree of contact (i.e. Face-to-face) with the client. (www.blurtit.com).
According to Lovelock (2004), service design matrix has the ...

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