Managing Customer Relationships "One reason so many products and/or markets are plagued by commoditization is that firms try too hard to tie customers' needs to the core product." 1. What are some examples that confirm and/or refute the above hypothesis? 2. Should firms focus on offering solutions to customers' problem
To those who research consumer behavior, what is the difference between a culture and a set of values?
How can a marketer make effective use of each of the following American core values: material well-being, saving time, and honesty?
Imagine that you have two alternative market segments. They're different only in their inclination to information search. Segment A does a great deal of information searching during decision making. The people in Segment B are much less active in their search behaviors. Why would both segments be good target markets? How would m
Scenario: You have been hired as the department manager for Customer Service for the Superior Widget Corporation (SWC). SWC is a young organization (two years old), and is experiencing rapid growth pains. The CEO has determined that the Sales department, which had been responsible for sales and customer service, is heavily sa
Has knowledge of commonly-used concepts, practices, and procedures within a particular field. Relies on instructions and pre-established guidelines to perform the functions of the job. Works under immediate... Ensures compliance to all FAA maintenance regulations and requirements. Oversees the scheduling of repairs and mainte
How would you go about creating a communications handbook for using media marketing and advertising for a non-profit organization?
What are some differences between an organization's publics and its target markets? Illustrate the answer with examples.
You have been hired as the department manager for Customer Service for the Superior Widget Corporation (SWC). SWC is a young organization (two years old), and is experiencing rapid growth pains. The CEO has determined that the Sales department, which had been responsible for sales and customer service, is heavily sales oriented
How can IPT use technology such as Internet, CRM tools, and databases to develop long lasting profitable customers? Think not only in the present, but also in the future, keeping in mind potential partnerships and regional to national expansion. Consider both retail and commercial markets. Looking for how you would "handle"
Take a position on obesity and the business ethic versus consumer responsibly as it pertains to marketing. Please include examples.
From, Marketing To The Cultural Creatives By Paul Ray "Fifty million strong, they are the Cultural Creatives, the leading-edge thinkers and creators of a new culture in America. And the success of your business depends on getting to know them. What holds the LOHAS (Lifestyles of Health and Sustainability) industry concept
Unlike many U.S based multinationals, Tokyo-based Sony traditionally has marketed itself on a regional rather than a global basis. For example, Sony has almost 50 different country specific websites from which consumers can order products. However, there are signs that strategy may be changing, at least to some degree. Sony laun
What can a company do to acquire and retain new customers? If a company has established a corporate or organizational goal to establish and maintain customer focus, how might customer relationship strategies be established and executed? What role might the Internet play in an organization's customer retention initiatives
Impact of Walmart: Does Wal-Mart have a responsibility to the small retailers it puts out of business? Why?
Large discounts stores and superstores can wield enormous power and impact on a local community. When a mega retailer like Wal-Mart enters a town, especially a smaller one, it often drives nearby small retailers out of business and sends downtown business districts into a nosedive. Wal-Mart founder Sam Walton was alive, he respo
Describe the macro and micro environments that affect the consumers of a massage center.
Would like to get detailed information as to how to create a "generic promotion plan" for a product?
Why does the marketer need to know the target market's readiness stage? Give an example of an ad targeting each stage.
1. Review your work and model answer. Are there any differences between the two and what constructs are the most important? (2 to 3 paragraphs) 2. What alternatives are available to Western Utilities? (1 paragraph) 3. What would you recommend? (1 to 2 paragraphs) Western Utilities Company Western Utilities Company, a
Sometimes salespersons at Studio Production say or promise something to the customer that they unintentionally are unable to deliver. By doing so, a customer can perceive this as being unethical. The owners of Studio Production are concerned with these behaviors and the perception of their company. They have asked you to prepare
Explain the importance of price and promotion in the development of marketing strategy and tactics.
Evaluation of the apparent customer service provided by Travelocity, OrbitZ and Expedia by each site.
Find examples of companies that are offering consumers coupons and rebates. What are the differences? cite your sources.
How would the creation of an inside sales force help a paper products company that was losing major accounts because its outside sales force had to spend so much time dealing with smaller accounts and following up on orders? Kotler, P. (2003). Marketing Management, 11/E. Prentice Hall. Chapters 20, 21, and 22, Pages 589-705.
P. 2 Target Audience & Competition are the next components to be addressed as part of the process of developing a Comprehensive Strategic Marketing Plan. To choose an appropriate target market, one must understand how consumers make purchase decisions. In a 5-6 page report to your colleagues, 1. Research then discuss the
1. Share a scenario of a company that did a great job of satisfying you (as a customer) and a scenario of a company that fell short of expectations. 2. Explain how you would handle the unsatisfactory situation if it happened at your company. 3. From attached document, give advice to the two customer experiences below an
Pharmaceutical companies are unfair in charging prices that so far exceed the costs of the chemicals in their products, especially in lifesaving drugs.
You have been asked to provide your expertise and opinion on the issue below to a Congressional Committee On the discussion board, state your position on this issue: Pharmaceutical companies are unfair in charging prices that so far exceed the costs of the chemicals in their products, especially in lifesaving drugs.
Can you use an article from any ONLINE publication that discusses a topic related to Buyer/Consumer Behavior and summarize the article by showing how it relates to behavior Marketing? Can you summarize in six or more full paragraphs and list the publication and article that you used?
1. Defines what buyer behavior is, 2. Describes how the buyer goes about selecting a good/service. and 3. Demonstrate how you can use your understanding of buyer behavior to develop a marketing mix that will position the product so that a prospective buyer might consider it as choice. Hint: Consider how learning and memor
1. Describe a marketing information system. 2. Why is a customer database central to any marketing organization? 3. Discuss the steps in developing a customer database. 4. Why is it so important to keep customer data up to date? 5. Give example of an internet site that encourages, or pays, its customers to update the