United Booksellers is the fifth largest retailer of publications on the west coast of the United states. It started 15 years ago as a family owned bookstore in Seattle, Washington, and had grown to over 125 stores in seven states. The organization currently employees over 3000 employees, each of whom receives extensive customer
The importance of customer service to all organizations. How do you see the customers service jobs developing in the US in the next five years?
The AI Brainstorming Conference is nearly over. In the closing discussion you will talk about your own personal experiences with companies over the years. Share a scenario of a company that did a great job of satisfying you (as a customer) and a scenario of a company that fell short of expectations. Explain how you would han
Jones Blair Management is considering focusing on the DFW professional painters. There are 400 professional painters in this area who buy paint worth 14.4 M per year. Average gross margin for Jones Blair is 35% and it currently has $4.2M sales in this segment. Current retention rate of painters is 75% and their revenue is sta
For all submission please include references/citations so that I can do the assignment (Exclude any work from wikepedia as the school does not accept any work cited from that source). Brief explanation of each separate technique: ? personalized customer interaction ? customer relationship management (CRM) ? customer expe
Managing Customer Relationships "One reason so many products and/or markets are plagued by commoditization is that firms try too hard to tie customers' needs to the core product." 1. What are some examples that confirm and/or refute the above hypothesis? 2. Should firms focus on offering solutions to customers' problem
To those who research consumer behavior, what is the difference between a culture and a set of values?
How can a marketer make effective use of each of the following American core values: material well-being, saving time, and honesty?
Imagine that you have two alternative market segments. They're different only in their inclination to information search. Segment A does a great deal of information searching during decision making. The people in Segment B are much less active in their search behaviors. Why would both segments be good target markets? How would m
Scenario: You have been hired as the department manager for Customer Service for the Superior Widget Corporation (SWC). SWC is a young organization (two years old), and is experiencing rapid growth pains. The CEO has determined that the Sales department, which had been responsible for sales and customer service, is heavily sa
Has knowledge of commonly-used concepts, practices, and procedures within a particular field. Relies on instructions and pre-established guidelines to perform the functions of the job. Works under immediate... Ensures compliance to all FAA maintenance regulations and requirements. Oversees the scheduling of repairs and mainte
How would you go about creating a communications handbook for using media marketing and advertising for a non-profit organization?
What are some differences between an organization's publics and its target markets? Illustrate the answer with examples.
You have been hired as the department manager for Customer Service for the Superior Widget Corporation (SWC). SWC is a young organization (two years old), and is experiencing rapid growth pains. The CEO has determined that the Sales department, which had been responsible for sales and customer service, is heavily sales oriented
How can IPT use technology such as Internet, CRM tools, and databases to develop long lasting profitable customers? Think not only in the present, but also in the future, keeping in mind potential partnerships and regional to national expansion. Consider both retail and commercial markets. Looking for how you would "handle"
Take a position on obesity and the business ethic versus consumer responsibly as it pertains to marketing. Please include examples.
From, Marketing To The Cultural Creatives By Paul Ray "Fifty million strong, they are the Cultural Creatives, the leading-edge thinkers and creators of a new culture in America. And the success of your business depends on getting to know them. What holds the LOHAS (Lifestyles of Health and Sustainability) industry concept
Unlike many U.S based multinationals, Tokyo-based Sony traditionally has marketed itself on a regional rather than a global basis. For example, Sony has almost 50 different country specific websites from which consumers can order products. However, there are signs that strategy may be changing, at least to some degree. Sony laun
What can a company do to acquire and retain new customers? If a company has established a corporate or organizational goal to establish and maintain customer focus, how might customer relationship strategies be established and executed? What role might the Internet play in an organization's customer retention initiatives
Large discounts stores and superstores can wield enormous power and impact on a local community. When a mega retailer like Wal-Mart enters a town, especially a smaller one, it often drives nearby small retailers out of business and sends downtown business districts into a nosedive. Wal-Mart founder Sam Walton was alive, he respo
Describe the macro and micro environments that affect the consumers of a massage center.
Would like to get detailed information as to how to create a "generic promotion plan" for a product?
Why does the marketer need to know the target market's readiness stage? Give an example of an ad targeting each stage.
1. Review your work and model answer. Are there any differences between the two and what constructs are the most important? (2 to 3 paragraphs) 2. What alternatives are available to Western Utilities? (1 paragraph) 3. What would you recommend? (1 to 2 paragraphs) Western Utilities Company Western Utilities Company, a
Sometimes salespersons at Studio Production say or promise something to the customer that they unintentionally are unable to deliver. By doing so, a customer can perceive this as being unethical. The owners of Studio Production are concerned with these behaviors and the perception of their company. They have asked you to prepare
Explain the importance of price and promotion in the development of marketing strategy and tactics.
Evaluation of the apparent customer service provided by Travelocity, OrbitZ and Expedia by each site.
Find examples of companies that are offering consumers coupons and rebates. What are the differences? cite your sources.
How would the creation of an inside sales force help a paper products company that was losing major accounts because its outside sales force had to spend so much time dealing with smaller accounts and following up on orders? Kotler, P. (2003). Marketing Management, 11/E. Prentice Hall. Chapters 20, 21, and 22, Pages 589-705.
P. 2 Target Audience & Competition are the next components to be addressed as part of the process of developing a Comprehensive Strategic Marketing Plan. To choose an appropriate target market, one must understand how consumers make purchase decisions. In a 5-6 page report to your colleagues, 1. Research then discuss the