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Would like to get detailed information as to how to create a "generic promotion plan" for a product?

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Would like to get detailed information as to how to create a "generic promotion plan" for a product?

Some of the strategies to create a generic promotion plan are:

WHERE TO FOCUS - Take a look at where your business is currently succeeding. Now look at areas that are not producing the results you would like. Make a decision about whether your business would be better served building on the successes you have, or by nurturing and growing the areas that are not meeting their potential.Write it down - commit to paper the product/service that you are willing to focus your attention on for the upcoming 12 months.

IDEAL CUSTOMER/CLIENT - Concentrating on the product you identified in the previous step, think about who values it. What industries, geographical regions, business size, philosophical profiles, or cultures ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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