Explore BrainMass

Obesity and Business Ethics vs. Consumer Responsibility

Take a position on obesity and the business ethic versus consumer responsibly as it pertains to marketing. Please include examples.

© BrainMass Inc. brainmass.com July 15, 2018, 6:41 pm ad1c9bdddf

Solution Preview

Business point of view:
- Business market food to children, busy families
- Many of the foods that they actually advertise are very high in calories, fat, sodium, but the company won't tell the consumer that
- for example, McDonalds will focus its ad campaign on the joy that children feel when they go to McDonalds, or the nostalgia that adults feel when they go there, because it reminds them of their youth, or it focuses on the continence and economical factor of the ...

Solution Summary

This solution provides an explanation of obesity and business ethics vs. consumer responsibility (with examples).