Business Ethics: McDonalds, (responsible for health of kids?)
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Research the case Pelman v. McDonalds in which it was alleged that McDonalds was partially responsible for the health problems associated with the obesity of children who eat MacDonalds fast food. Should MacDonalds and other fast-food restaurants be judged negligent for selling dangerous products, failing to warn consumers of the dangers of a high-fat diet, and deceptive advertising?
Some websites to look at regarding the McDonalds obesity case:
· U.S. judge dismisses obesity suit vs. McDonalds: http://money.cnn.com/2003/01/22/news/companies/mcdonalds/index.htm
· U.S. District Court Southern District of New York Opinion: http://www.nysd.uscourts.gov/courtweb/pdf/D02NYSC/03-07166.PDF
· Food Fight: Obesity Raises Difficult Marketing Questions: http://knowledge.wharton.upenn.edu/article.cfm?articleid=1149&CFID=2756464&CFTOKEN=80757050
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Solution Summary
The business ethics for McDonalds responsible for health of kids is examined.
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Response:
In my opinion, neither MacDonald's nor any other fast food restaurant should be judged negligent; it is one's personal responsibility to use good judgment when purchasing food (or any other item) for their family.
If Americans used a little common sense, they would realize the longer they "Go Large" the larger they are going to be. Jacqueline Wright a CDC epidemiologist states, "Obesity rates jumped from 14.5 percent of U.S. adults in 1971 to 30.9 percent in 2000". (www.cbsnews.com, 2004) Startling facts, but is that surprising data to the marketers of the McDonald's Corporation? Since 1950 McDonald franchises have been serving up fast food (www.mcdonalds.com, 2009); and as their history and marketing have grown, so have American waistlines. Knowing this, why do we continue to drive up and order a Quarter Pounder, Large Fry and a Chocolate Shake?
In my opinion McDonald's is not using deceptive advertising, as much as ...
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