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Communications Handbook

How would you go about creating a communications handbook for using media marketing and advertising for a non-profit organization?

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To clarify, non-profit organization are organizations whose goals is not to "make a profit" but to earn enough revenue to sustain operation activities, pay salaries... As well, non-profit organizations often don't sell products per say - they can often promote social service that can benefit society as a whole.

So the promotional activities still need to be complete enough generate the necessary income.

Advertising and marketing strategies:
- the goal here is not to sell products, but to foster awareness in the companies that are non-for profit
- strategies can include newspaper ads, radio ads, banner ads on web pages
- often non-for profit firms will receive discounts on their ...

Solution Summary

The solution explains how to create a communications handbook.