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Creation of an inside sales force

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How would the creation of an inside sales force help a paper products company that was losing major accounts because its outside sales force had to spend so much time dealing with smaller accounts and following up on orders?

Kotler, P. (2003). Marketing Management, 11/E. Prentice Hall. Chapters 20, 21, and 22, Pages 589-705. - MBA.

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This explains the use of an inside sales force.

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Developing a successful sales force requires an ongoing, systematic, strategically driven effort. Sales Force effectiveness requires focus on integrating your performance support systems with the talent of your sales people.
Inside sales ...

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