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Product Strategy

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I need a product strategy for selling knives on a new e-business website. The knives we are going to sell range from hunting knives to general use type knives:

If you are going to sell online, list products/services that you will offer to sellonline. Develop ways of bundle your products and services and product packages available.

Discuss how you are going to manage your product inventory. Also, discuss

how you are going to personalize your products or services for each customer.

Please provide references.

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Solution Summary

need a product strategy for selling knives on a new e-business website.

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If you are going to sell online, list products/services that you will offer to sellonline. Develop ways of bundle your products and services and product packages available.

We will sell our comprehensive range of Knives, from hunting to general purpose to kitchen knives online. We will offer the widest possible choice of knives online to cater to a wider target audience. Basically, we will position ourselves as an online portal that offers widest choice in terms of knives.

Along with standardized products, we will offer custom knives based on individual requirements and preferances of the customer in terms of ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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