Customer Purchasing Behaviors
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Customer Purchasing Behaviors
Select an example of a commercial product or service and address the following questions: Who are the customers? Why, where, and when do they buy? Who participates in and influences the purchases? How do they make their purchase decisions? Discuss.
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Solution Summary
The solution examines customer purchasing behaviors for several commercial products or services.
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I think I will chose a baby stroller as the product.
Who are the customers?
- expecting parents
- grandparents
- friends of people who are expecting
- family members of people who are expecting
- families with small children
Why would they buy?
- they are first time parents and need a stroller
- family or friends want to get the stroller as a gift for a new family
- the family has a stroller and has already outgrown its uses (getting a double stroller, a ...
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