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Marketing Programs

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What role is Peoples.com playing in the distribution of these insurance products?
What is the length of the channel the bank uses to distribute its own checking account products?
How would you describe the channel positioning of People's Bank?
What is People's unique selling proposition (USP) OR unique value proposition?

Please to provide reference and citation in APA style.

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The response addresses the queries posted in 285 Words, APA References.

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The response address the queries posted in 406 words with references.
//As per the directions, we will write about the managing and delivering marketing programs of People's United Bank. We will also write about the role 'Peoples.com' is playing in the distribution of the insurance products. Then, we will write about the length of the channel bank uses to distribute its own checking account products and the channel positioning of People's Bank, as well as, its USP.//

Managing and Delivering Marketing Programs

People's United Bank is one of the largest 'regional banks' having headquarters in New England. It provides a number of financial services to the companies. Peoples.com ...

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