Purchase Solution

Marketing Programs

Not what you're looking for?

Ask Custom Question

What role is Peoples.com playing in the distribution of these insurance products?
What is the length of the channel the bank uses to distribute its own checking account products?
How would you describe the channel positioning of People's Bank?
What is People's unique selling proposition (USP) OR unique value proposition?

Please to provide reference and citation in APA style.

Purchase this Solution

Solution Summary

The response addresses the queries posted in 285 Words, APA References.

Solution Preview

The response address the queries posted in 406 words with references.
//As per the directions, we will write about the managing and delivering marketing programs of People's United Bank. We will also write about the role 'Peoples.com' is playing in the distribution of the insurance products. Then, we will write about the length of the channel bank uses to distribute its own checking account products and the channel positioning of People's Bank, as well as, its USP.//

Managing and Delivering Marketing Programs

People's United Bank is one of the largest 'regional banks' having headquarters in New England. It provides a number of financial services to the companies. Peoples.com ...

Solution provided by:
Education
  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
Recent Feedback
  • "Thank You so much! "
  • "Always provide great help, I highly recommend Mr. Sharma over others, thanks again. "
  • "great job. I will need another help from you. "
  • "first class!"
  • "Thank you for your great notes. Will you be willing to help me with one more assignment? "
Purchase this Solution


Free BrainMass Quizzes
Six Sigma for Process Improvement

A high level understanding of Six Sigma and what it is all about. This just gives you a glimpse of Six Sigma which entails more in-depth knowledge of processes and techniques.

Marketing Research and Forecasting

The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.

Academic Reading and Writing: Critical Thinking

Importance of Critical Thinking

Income Streams

In our ever changing world, developing secondary income streams is becoming more important. This quiz provides a brief overview of income sources.

MS Word 2010-Tricky Features

These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.