Consumer responsibility versus corporate responsibility
Not what you're looking for?
Take a position on consumer responsibility versus corporate responsibility as it relates to ethics in marketing. Who is responsible? Is it a matter of buyer beware, or do corporations hold the responsibility to maintain ethical practices and not mislead with strategies like the "fine print"?
To complete this, select a topic, analyze it, form a position (pick one side or the other do not stay impartial) and defend that position while using your critical thinking skills and persuasive writing. Please remember to support your position with discussion and examples.
Is it a simple case of buyer beware or do the companies hold the ethical responsibility in your chosen scenario? There is no right or wrong position, as this is an opinion situation, don't forget to incorporate marketing concepts into the paper.
Purchase this Solution
Solution Summary
The solution examines consumer responsibility versus corporate responsibility. Ethics in marketing is discussed.
Solution Preview
I believe that it should be corporate responsibility to be honest in terms of their marketing.
We have to assume that the average customer is not overly intelligent. In fact, if you look at the typical news paper, it is written at an elementary school reading level to make sure that the reader can understand. Companies need to realize this and take it into account, otherwise it could be seen as unethical to take advantage of the average customer.
In fact, if a company is seem to be unethical, then they will lose sales. Customers need to have confidence in where they are spending their hard earned money, and they might not be so quick to spend their money in a place that is seen to take advantage of ...
Purchase this Solution
Free BrainMass Quizzes
Operations Management
This quiz tests a student's knowledge about Operations Management
Six Sigma for Process Improvement
A high level understanding of Six Sigma and what it is all about. This just gives you a glimpse of Six Sigma which entails more in-depth knowledge of processes and techniques.
Learning Lean
This quiz will help you understand the basic concepts of Lean.
SWOT
This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.
Cost Concepts: Analyzing Costs in Managerial Accounting
This quiz gives students the opportunity to assess their knowledge of cost concepts used in managerial accounting such as opportunity costs, marginal costs, relevant costs and the benefits and relationships that derive from them.