Take a position on consumer responsibility versus corporate responsibility as it relates to ethics in marketing. Who is responsible? Is it a matter of buyer beware, or do corporations hold the responsibility to maintain ethical practices and not mislead with strategies like the "fine print"?
To complete this, select a topic, analyze it, form a position (pick one side or the other do not stay impartial) and defend that position while using your critical thinking skills and persuasive writing. Please remember to support your position with discussion and examples.
Is it a simple case of buyer beware or do the companies hold the ethical responsibility in your chosen scenario? There is no right or wrong position, as this is an opinion situation, don't forget to incorporate marketing concepts into the paper.© BrainMass Inc. brainmass.com October 25, 2018, 12:56 am ad1c9bdddf
I believe that it should be corporate responsibility to be honest in terms of their marketing.
We have to assume that the average customer is not overly intelligent. In fact, if you look at the typical news paper, it is written at an elementary school reading level to make sure that the reader can understand. Companies need to realize this and take it into account, otherwise it could be seen as unethical to take advantage of the average customer.
In fact, if a company is seem to be unethical, then they will lose sales. Customers need to have confidence in where they are spending their hard earned money, and they might not be so quick to spend their money in a place that is seen to take advantage of ...
The solution examines consumer responsibility versus corporate responsibility. Ethics in marketing is discussed.
Strategic Management and Business Policy
Read "The Recalcitrant Director at Byte Products, Inc.: Corporate Legality Versus Corporate Responsibility," Case 1 in your text (pages 1-1 through 1-7, Appendix 15a, page 365). After review, write a 2 to 3 page response to the following questions:
1. What is the most important problem facing the Byte Products, Inc.?
2. What recommendation(s) would you make to Mr. Elliot, and in what order of priorities?
3. How do you balance between your commitment to shareholders and your commitment to the community?View Full Posting Details