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Handling Customer Complaints

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1. Why is there value in receiving customer complaints?

2. Why do you believe that when a complaint is properly handled, it will improve the customer supply chains?

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The solution discusses how to handle customer complaints.

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These are some of my thoughts on this. I hope this is helpful to you.

1. There is value in receiving customer complaints (and taking them seriously), because they may point out areas within a firm or organization that are lacking. These problems may not be evident to those within the organization, but may impact the customer's experience. For example, it may be taking a certain department a long time to return customers' phone ...

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