A client tells a researcher that she wants a questionnaire that evaluates the importance of 30 product characteristics and to determine how her firm´s brand rates her brand and 10 competing brands rate.
A client tells a researcher that she wants a questionnaire that evaluates the importance of 30 product characteristics and to determine how her firm´s brand rates her brand and 10 competing brands rate on these characteristics. The researcher believes that this questionnaire will induce respondent fatigue because it is far too