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    Caterpillar: Use of PR tools to communicate with internal and external publics

    Evaluate a company that communicates regularly with its internal/external publics. Examine the effectiveness of its communications process and the impact of effective communications process to its external/internal publics.  Cite at least three examples of the actual PR tools used by the chosen organization. I would like

    Coca-Cola Branding Strategies

    Select a large company that has created a strong product identity in the market (for example Coca-Cola, Tide Detergent, or Crest Toothpaste). What branding strategies has the company used to create their product identity? Provide examples and explain your reasoning.

    Market Target Segment

    Company: M.A.C Cosmetics 1. Which main market segment does the company target? 2. What is speical about this segement? 3. On what bases is this segement differentiated? 4. How does this segment score on the four criteria for effective targeting of market segements?

    You are the CEO of a company that markets "Made In USA products"

    You are the CEO of a company that markets "Made In USA products". You have an opportunity to triple your revenues in the next three years and increase profitability twofold with very little investment by taking advantage of an offer made by an Indian company to market your products throughout the Pacific Rim. One of the key co

    WalMart - Public Relations

    Functions of Public Relations Please help me with the following: Prepare a 1,050-1,400-word paper in which you explain the organizational and societal functions of PR. You must use at least one credible, external source (e.g. professional organization, textbook, journal articles, etc). Select an organization with which you

    Marketing Plan

    Hello, I am again asking for your guidance for another assignment. Please find attached requirements for my assignment, your assistance is greatly appreciated.

    brand names and product categories

    Go to the websites of these two companies (http://www.altria.com/about_altria/1_2_3_ourcompaniesbrands.asp and www.pg.com ) and spend some time poking around. I want for you to locate a listing of their brand names and product categories and find out all of the different consumer products they control. Are you surpris

    Family Mediation Marketing Plan

    Marketing Plan: Phase I Paper ****PLEASE USE A (COUNSELING CLINIC CONSIDERING STARTING FAMILY MEDIATION) AS THE NEW SERVICE FOR THE MARKETING PLAN , WITH THAT IN MIND, ANSWER QUESTIONS #4 and #5. ALSO CITE 1 SOURCE AS A REFERENCE. (a) Create a new product or service for an existing organization. This product or serv

    PR Scenario

    The management of your company is trying to decide whether or not to use a public relations campaign or an advertising campaign to convey its new image (or to promote a new product or service, your choice). As the public relations director, explain to the chief executive officer why you believe a public relations campaign would

    Job Description for Marketing

    Explain in at least one paragraph that lists the marketing-related roles you would need filled. Can you explain in two paragraphs describing one of the marketing roles in more detail. Also explain to me what Craft a high-level job description that identifies the activities that will be completed, the skills required, and the lev

    Marketing Research

    1. What is marketing research? What is competitive intelligence? Are both important elements in developing marketing strategy? Is one more important than the other -- and why? How can a company's marketing organization ensure that it is able to use both marketing research and competitive intelligence to identify newly em

    Goals and methodologies to conduct market research

    It's Popcorn Time's financial advisor likes what she is hearing. However, before she agrees to spend any money on marketing communication (i.e advertising), she wants you to do market research to ensure your thoughts will be well received in the marketplace. a) What do you want to learn through research? b) What qualitativ

    International marketing

    The president of XYZ Manufacturing Company of Buffalo, New York, comes to `you with a license offer from a company in Osaka, Japan. In return for sharing the company's patents and know-how, the Japanese company will pay a license fee of five percent (5%) of the factory price of all products sold on the U.S. company's license.

    Strategic Analysis

    For your final group project, consider the Unilever company. Using the guidelines established in Chapter 15 of your text, produce a "Strategic Audit" for the Unilever company. As you produce your Strategic Audit, make sure to include all eight sections. IFAS, EFAS, and SFAS tables are to be presented in Excel format, separ

    Marketing metrics

    Now that GGI has decided to implement your marketing plan, the management team wants to know how they can measure efforts listed in your marketing plan. Marketing metrics are usually used to determine effectiveness of marketing efforts. If you can demonstrate to GGI that your strategy and techniques had positive, tangible result

    Buying Behaviour

    Find two people who recently made a purchase of the same type of product or service (e.g., a meal at a restaurant, a piece of furniture, a pair of shoes). Create a series of interview questions based on the "Buyer Decision Process." Compile the answers of the two individuals and compare and contrast them with regard to the steps

    What is the difference between ranking and rating in market research.

    I am having difficulty with differentiating between ranking and rating in market research. I have a definition, "A measurement task that requires respondents to estimate the magnitude of a characteristic or quality that a brand, store, or object possesses." but I am not sure which one it is. Can someone clarify?

    What type of exploratory research would you suggest in the following situations?

    A. A product manager suggests development of a non tobacco cigarette blended from wheat, cocoa, and citrus. b. A research project has the purpose of evaluating potential brand names for a new insecticide. c. A manager must determine the best site for a convenience store in an urban area. d. An advertiser wishes to identif

    How has Gillette been able to compete with Schick?

    1. How has Gillette been able to compete with Schick? How do they stay #1? 2. What will it take to convert users of cheaper blades to the new ones Gillette is bringing to the market...like Fusion? 3. How can Gillette unleash new demand?

    Discussing Alternative Distribution Channels

    You and your team have decided to investigate the use of alternative distribution channels. Use the Library and internet to provide one other alternative channel management technique that could help a company sell its products or services. What conclusions, both positive and negative, can you draw about alternative channel manag

    Fundamentals of Marketing: using Heinz Ketchup as a case study

    Select a brand for which you feel loyalty. It could be a brand of ketchup, toilet paper, underwear, an engine part, or even a telecommunications provider. Analyze how you became loyal to the brand. What types of strategies has the brand undertaken over the years to maintain and extend its appeal to the consumer? Please respo

    Analysis of Brand Loyalty

    Select a brand for which you feel loyalty. It could be a brand of ketchup, toilet paper, underwear, an engine part, or even a telecommunications provider. Analyze how you became loyal to the brand. What types of strategies has the brand undertaken over the years to maintain and extend its appeal to the consumer? Please r

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