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A client tells a researcher that she wants a questionnaire that evaluates the importance of 30 product characteristics and to determine how her firm´s brand rates her brand and 10 competing brands rate on these characteristics. The researcher believes that this questionnaire will induce respondent fatigue because it is far too long.
Should the researcher do exactly what the client says or risk losing the business by suggesting a different approach?
Support your conclusion(s).
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The solution discusses A client tells a researcher that she wants a questionnaire that evaluates the importance of 30 product characteristics and to determine how her firm´s brand rates her brand and 10 competing brands rate on these characteristics. The researcher believes that this questionnaire will induce respondent fatigue because it is far too long.
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- Master of Business Administration, University of Phoenix
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- Business Diploma, Katharine Gibbs Business College for Women
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