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    Heineken International

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    Using your readings, the Library, and the Internet, write responses to each of the following:

    1. What is your impression of the operation of Heineken International?

    2. Conduct a SWOT Analysis of Heineken International.

    3. Does Heineken International have a competitive advantage and/or a competitive strategy? Justify your answer.

    4. Choose one Heineken International product. Describe the components of this product value chain.

    5. What strategic alternatives are open to Heineken International? Explain and justify your answer.

    Submit your responses in a document 6 to 8 pages in length.

    © BrainMass Inc. brainmass.com October 9, 2019, 9:53 pm ad1c9bdddf
    https://brainmass.com/business/branding/heineken-international-200642

    Solution Preview

    The response address the queries posted in 1929 words with references.
    //Prior to the discussion of, any of the business processes or issues, related to a business organization; it is better to have a good knowledge of the business process of the particular business organization. In this series, in the given discussion paper, the introduction and background of the Company is given in the first section of the discussion paper.//

    Heineken International

    Heineken International is a Dutch beer maker company. The Company has a wide range of its outlets at different locations across the globe. To meliorate the position in the market, the company is revitalizing its brands and has recently launched a global campaign process to improvise its brand building process.

    With the dynamic leadership and innovative capabilities, CEO of the company Jean-François van Boxmeer along with the efforts of its team, made the company one of the most important 'consumer and corporate brands'. It dates back its beginning to more than 130 years. Heineken International presents the various challenges enormously in markets to deliver organic profit development and also concentrates on constructing long-term prospects of the company's brands and its business.

    //In the next section of the discussion paper, the effective measures taken by the business organization, in order to have the effectiveness of it business operations is discussed in a comprehensive manner.//

    The company emphasizes on creating a pace of development of brands and also enhances the financial status by ensuring that corporate restructuring, partnerships etc create value. The management of the organization caters to the needs of its employees by developing an environment which is built on performance of employees.

    The Company adopts a brand strategy which includes revitalizing regional and international brands. The management of the organization tries to maintain equilibrium of brand portfolios and attaining optimal distribution. They target the local market and aim to create and maintain firm's position in the market. They carefully segment the market and make strategies to achieve broad leadership. To satisfy its employees and enhance the productivity, it offers training to employees, introduce new technologies etc. The vision of Heineken International is to achieve a sustainable growth in the business in a consistent manner, keeping a track on the improvisation of profits. Company prioritizes various measures accordingly:

    1. To speed up growth;

    2. To accelerate efficiency and productivity;

    3. To reduce the cost;

    4. Quick decision-making

    5. Prioritize markets to earn profit.

    //In the next section of the discussion paper, some of the issues related to the Company is answered in detail to have a good understanding. In this series, firstly, it is discussed that what is the level of operational efficiency of Heineken International Company.//

    Answer 1.

    Heineken is one of the leading beer maker companies in the world. It is committed to maintain its strong position in the market. Heineken is the most wrathful international premium beer brand. The company is in the expansion mode. Presently, it has more than 170 international, regional, local and specialty beers ...

    Solution Summary

    The response addresses the queries posted in 1608 Words, APA References.

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