(Global strategic management)
Using your readings, the Library, and the Internet, write responses to each of the following:
1. What is your impression of the operation of Heineken International?
2. Conduct a SWOT Analysis of Heineken International.
3. Does Heineken International have a competitive advantage and/or a competitive strategy? Justify your answer.
4. Choose one Heineken International product. Describe the components of this product value chain.
5. What strategic alternatives are open
on your SWOT, you do not need to list the factors in a table, rather be sure to clearly explain your justification for your factors in paragraph form (aim for 4-5 factors each for the S, W, O, and T). I need to clearly know when you are discussing the strengths, when you are discussing the weaknesses, when you are discussing the opportunities and when you are discussing the threats. Also,I DO NOT need an EFAS/IFAS table. On the third question, first define each of those concepts, then justify your answer regarding whether or not you think the firm has a competitive advantage and/or competitive strategy. On the value chain question, please take me through the value chain for one of their products/services. In the final question, I need to discuss the three directional strategies (growth strategies, stability strategies and retrenchment strategies). as alternatives, then choose one and justify it for implementation.
Please find the file attached.
Global Strategic Management
Heineken is the well known company, which has a broad presence across the world. It has worldwide channel different breweries and distributors. This company has a large portfolio of beer brands and is one of the leading brewing companies in the world in terms of profit and sales volume. Heineken and Amstel are the well known brands of this company, but there are more than 170 brands, which the company sells along with specialty beers across world. It has 115 brewers in more than 63 countries (Heineken International, 2005).
Impression of the Operation of Heineken International
Heineken International operates all over the world and is a leading producer of beer in the world. Heineken operates in five regions, Central and Eastern Europe, The Americas, Western Europe, Africa and the Middle East as well as Asia-Pacific. The company is valued internationally, and is well established in mature and profitable markets. The popularity of the company is continuously growing in the emerging markets of Russia, China and Latin America. The company operates by acquiring strong brands and establishing broad leadership. The operations all over the world have created economies of scale and have developed a world-wide distribution network. The company operates successfully in almost all countries of the world and has developed a variety of brands for all segments of customers (Heineken International, 2005).
SWOT Analysis of Heineken International
Like every company Heineken International also has its own strengths, weaknesses, opportunities and threats. They are as follows:-
 Global network of distributors and breweries: The Company has established its business all over the world. It has set up its own breweries about 115 breweries in about 65 countries. The company produces and distributes its products in many different countries of the world (Heineken International, 2005).
 High sales volume and profitability: The Company has high sales as it uses various techniques to induce the sales and to increase the profitability. The company produces high quality products with a good taste for the customers.
 Popularly established brands: The Company has developed many different varieties of beer brands for various segments of the customers which results in high customer satisfaction.
 Strong international presence: The Company is internationally recognized and has a strong presence worldwide. It has attained high growth rate and maximum market share. People all over the world use the brands of this company.
 Attractive Packaging: The Company also focuses on attractive packaging of its products and provides packaging according to occasions and as per the demand of the customers.
 No production base in some areas: The Company needs to increase its production centers as this will ease the manufacturers as well as the distributors and ...
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