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To design a questionnaire

The purpose of this assignment is to create a questionnaire. You are to select a research problem or question that could be analysed using a questionnaire.

The final objective of this exercise is to have a fully developed questionnaire. You are to show the work involved in creating that questionnaire using the format outlined in the instructions below.
Starting point Establish your research objectives. What do you hope to learn from this questionnaire?

Step 1
Transform the research objectives into information objectives, that is, clearly stated reasons why raw data must be collected. List the objectives in order of their relative importance. Establish a research hypothesis within each objective.
Step 2
Determine the appropriate data collection method. How should this questionnaire be implemented (for example, by mail survey, personal survey)? What sample of respondents will you use? Explain your rationale.
Step 3
Determine information requirements for each objective.
Step 4
Develop specific question and scale measurement formats. What type of data are you collecting (for example, state of being, behavioural)? What question or scale format is most appropriate for each question (for example, open-ended or closed-ended formats; nominal, interval, ordinal or ratio structure)? Ensure that you have avoided "bad questions." For each question, explain why you chose a particular format.
Step 5
Evaluate all the question and scale measurements for reliability and validity. Describe the steps you take. If you decide to make any changes as a result of this evaluation, show the revised question and briefly describe how you think the changes have improved it.
Step 6
Establish flowerpot format and layout. Using the principles of the flowerpot approach, determine the number of information flowerpots needed, determine their size, and determine the type of base needed. Present the revised questionnaire, and briefly describe what changes were made and why.
Step 7
Evaluate the questionnaire and layout. Does it meet all the stated research objectives? Are the questions correctly ordered? Present the revised questions, and briefly describe what changes were made and why.
Step 8
Not required.
Step 9
Pre-test and revise the questionnaire. Enlist the aid of at least two friends. Let them fill out the survey, and ask them to tell you about any difficulties they encountered in answering questions. Describe these difficulties.
Step 10
Finalize the questionnaire format, and show the final version of the questionnaire.

Your paper should be no longer than 25 pages, double-spaced, using a 12-point font. Papers over this length may be penalized or returned to you for further editing.

Evaluation
Use the following mark breakdown to help you structure this paper. It is recommended that you consider how much each section is worth when preparing your report.

Marks will be assigned as follows:
Title page (containing the course name, your name, ID number, data, and name of the study) 5 marks
Research objectives 5 marks
Information objectives 10 marks
Data collection method 5 marks
Information requirements for each objective 15 marks
Development of specific question and scale measurement formats 25 marks
Evaluation of question and scale measurements 5 marks
Flowerpot format and layout 10 marks
Evaluation of questionnaire and layout 5 marks
Pre-test and revision of questionnaire 10 marks
Final questionnaire format 5 marks
Total 100 marks

Solution Preview

I am giving you a framework for your project. Since you did not actually specify a research topic, I will come up with one for you. I will post links for reference at the end of each section

Starting point:

Since the economy is not doing very well, it would be interesting to see if people are economizing and spending less money then they did a few years ago. It might be assumed that when the economy is in a recession, people might be trying to economize, and one way to do so is by having a grocery budget. Here are some articles that might be of interest:

People could potentially be buying less frivolous products, and perhaps gravitate towards more healthy, filling products that are cheaper. As well, people might be shopping less at upscale grocery stores, and more at the discount stores.

During economic times, when people are having a hard time keeping a roof over their head, it might be thought that they will be cutting out some of the frivolous spending that they enjoyed in richer times. One of these cutbacks might be on food items. During lean times, people might want to get more bang for their grocery dollar and be able to cook foods that are nutritious and cheap. If you look at websites such as recipezaar.com, one of their main stories on their homepage resolves around creating cheap healthy filling meals. A few years ago, their feature story was based on luxury cooking and entertaining with expensive ingredients such as caviar and lobster.

How can people economize on foods - one idea might be that they could create a grocery budget in which every week they stipulate how much money they have to spend. They can only spend that allocated budget; therefore, they need to make choices on how to meet this budget.

All of this is speculation; it would be interesting to study if in fact people are sticking to a grocery budget and cutting down on their food purchases. Thus, we would need to create a scientific study with a formal research process to investigate this phenomena.

Therefore, we are presented with a very interesting research objective: During time of economic downturn, do people start to follow a grocery budget, and economize on their food purchases?

http://www.associatedcontent.com/article/1260837/recession_survival_tips_making_your.html
http://www.mailonsunday.co.uk/news/article-1091079/Recession-hits-Tesco-Grocery-giants-sales-fall-lowest-figure-16-years-shoppers-turn-budget-supermarkets.html
http://ecochildsplay.com/2008/12/23/10-tips-to-recession-proof-your-grocery-shopping/

Step 1: Transform the research objectives into information objectives, that is, clearly stated reasons why raw data must be collected. List the objectives in order of their relative importance. Establish a research hypothesis within each objective.

Objectives:
1) Do people create and stick to a grocery budget each week?

2) Are people spending less on groceries?

3) Are people buying less luxury grocery items?

4) Are money saving tactics more in use now then a few years ago?

Hypothesis:
Ho: People are not creating grocery budgets more then last year
Ha: People are creating budgets each week more then last year

Ho: People are spending the same on groceries as last year
Ha: People are spending less on groceries as last year

Ho: People are spending the same on luxury items compared to last year
Ha: People are spending less on luxury items compared to last year

Ho: People are using coupons the same amount as last year
Ha: People are using coupons more then last year

Step 2: Determine the appropriate data collection method. How should this questionnaire be implemented (for example, by mail survey, personal survey)? What sample of respondents will you use? Explain your rationale.

What we can do is create a survey that will be sent to many regions across the country. We will be sending it to different socio-economic groups such as the upper classes, ...

Solution Summary

The solution describes steps to take in order to design a questionnaire.

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