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marketing for Caballero Coffee

** Pleasee see attached files for complete details!! **

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Unit 3 Scenario
(The following scenario is based on the original Project Scenario and is specifically applicable to this assignment.)
Now that Caballero's target market has been chosen, Lisha has a new assignment for you. As product manager, she has selected two product lines from the product profiles that were developed by her team: the African coffee line and the Pacific coffee line. She thinks she has selected the appropriate product for Caballero's target market, but she would like your thoughts on her choice in light of what you have learned about Caballero's core competencies, your competitors' offerings, and what will most likely satisfy Caballero's new target market.

Your Assignment
For this assignment, you will post a private message to your faculty member on the discussion board below in which you will provide a justification of Lisha's product choices. Your post should be two to three sentences long and should address one of the following questions:
? What benefits does this product provide the target market, (i.e., why would the target customers want to buy the product)?
? How is this different from the products that Caballero's competitors are offering, (i.e., what is this product offering that the competitor's products are not offering)?
? How does this product profile fit with Caballero's core competencies, (i.e., why do you think Caballero should offer these products rather than other product choices)?
Your faculty member is looking for your justification of "why" Caballero should be offering one of the two products that Lisha has chosen. Your justification should come from one of the documents in Materials below or the information provided in Materials from Assignment 1a.
Your post should be brief and to the point; your faculty member will be looking for how your example relates to the scenario information provided in the Materials sections.
Tip: You may want to review Reading 1.4 Customer in preparing for this assignment.
Steps
1. Complete the assigned readings for this unit.
2. Read the Product Profiles first, then read the other materials.
3. You should also review the materials provided in Assignment 1 (attached).

Attachments

Solution Preview

For this assignment, you will post a private message to your faculty member on the discussion board below in which you will provide a justification of Lisha's product choices. Your post should be two to three sentences long and should address one of the following questions:
? What benefits does this product provide the target market, (i.e., why would the target customers want to buy the product)?
The African Coffee line will provide the target market intensely ...

Solution Summary

This answer provides you an excellent discussion on marketing for Caballero Coffee

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