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marketing for Caballero Coffee

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Unit 3 Scenario
(The following scenario is based on the original Project Scenario and is specifically applicable to this assignment.)
Now that Caballero's target market has been chosen, Lisha has a new assignment for you. As product manager, she has selected two product lines from the product profiles that were developed by her team: the African coffee line and the Pacific coffee line. She thinks she has selected the appropriate product for Caballero's target market, but she would like your thoughts on her choice in light of what you have learned about Caballero's core competencies, your competitors' offerings, and what will most likely satisfy Caballero's new target market.

Your Assignment
For this assignment, you will post a private message to your faculty member on the discussion board below in which you will provide a justification of Lisha's product choices. Your post should be two to three sentences long and should address one of the following questions:
? What benefits does this product provide the target market, (i.e., why would the target customers want to buy the product)?
? How is this different from the products that Caballero's competitors are offering, (i.e., what is this product offering that the competitor's products are not offering)?
? How does this product profile fit with Caballero's core competencies, (i.e., why do you think Caballero should offer these products rather than other product choices)?
Your faculty member is looking for your justification of "why" Caballero should be offering one of the two products that Lisha has chosen. Your justification should come from one of the documents in Materials below or the information provided in Materials from Assignment 1a.
Your post should be brief and to the point; your faculty member will be looking for how your example relates to the scenario information provided in the Materials sections.
Tip: You may want to review Reading 1.4 Customer in preparing for this assignment.
Steps
1. Complete the assigned readings for this unit.
2. Read the Product Profiles first, then read the other materials.
3. You should also review the materials provided in Assignment 1 (attached).

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Solution Preview

For this assignment, you will post a private message to your faculty member on the discussion board below in which you will provide a justification of Lisha's product choices. Your post should be two to three sentences long and should address one of the following questions:
? What benefits does this product provide the target market, (i.e., why would the target customers want to buy the product)?
The African Coffee line will provide the target market intensely ...

Solution Summary

This answer provides you an excellent discussion on marketing for Caballero Coffee

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Marketing Promotional Strategy for Caballero's product: memo to Lisha

Please see attached files.

Unit 6 Scenario

(The following scenario is based on the original Project Scenario and is specifically applicable to this assignment.)
Lisha has approached you with one final marketing assignment. You now need to decide how to promote Caballero's product and communicate its benefits to your target market.

What will you learn from this assignment? Read these learning outcomes to find out.

Your Assignment

For this assignment, you will write a memo to Lisha identifying which two of the various promotional tools (advertising, sales promotion, personal selling, direct marketing, or public relations) can be used to best communicate to Caballero Coffee Company's customers why its product is the best choice to satisfy their needs (or which would best communicate the introduction of this product to the marketplace). Be sure to consider the following when drafting your memo:

? Base your choices on the fit with the target market (i.e., will you be able to reach them through this option?).
? Base your choices on the fit with the product (i.e., does it convey the right "image"?).
? Base your choices on the fit with the company (i.e., can Caballero afford the option, given what you know about the company?).
? Because the advantages and disadvantages of each promotional tool option should be considered, include in your discussion one advantage and one disadvantage of each of your choices.

Before sending a document to your faculty member, be sure to include your name and the title of the assignment at the top of the document. When you save the document, include your last name, first name, and assignment title in the filename (e.g., smith_john_assignment1a).

Steps
1. Study the scenario information provided in Materials below.
2. Using the Microsoft Word template provided below, write your 350-word memo.

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