Explore BrainMass


Business / E-Commerce

Market segmentation (demographic, geographic, psychographic, usage, benefit). Four e-commerce strategies and how an online retailer would utilize them. Environmental scanning and how the factors of the e-environment affect an e-retailer. How companies use cookies and how they work in your browser.

Small Business: E-Commerce

Explain and describe the following: Purposes of marketing communications. Stickiness of websites; define (including metrics that measure visitor's activity) and give a specific example of a sticky website. Three successful e-commerce value propositions Tim Berners-Lee and his contributions to e-commerce. Traditi

E-Commerce for a Small Business

Please address the following questions about e-commerce: - What are the components of the Internet's infrastructure? - Create a sample e-commerce program that is presentable to senior management. Create a sample marketing plan and how e-CRM would be incorporated into the plan. Discuss e-commerce strategies and how the

E-Commerce Evaluation

Critique the current e-commerce program and activity. In a 3- to 4-page evaluation, summarize the program and give SPECIFIC areas that are not working and how your improvements (outlined below). You will also need to point out how your competitors are utilizing e-commerce as well; this is critical because it will set up the rati

Paid Placement and a Top Ranking

Please help with the following problem. What's the difference between a paid placement and a top ranking? How do companies get top rankings on big search engines like Google, Bing, Yahoo, etc.? Research the practice of tagging competitors so you rise to the top when potential customers search for your competitors. Is this et

Strategic issues with 'clicks-to-bricks'

I need help with the following questions. Each response should be at least 250 words and include an example. 1. Explain the strategic issues a company need to address when adding 'clicks-top-bricks'. 2. What options does a company have for solving the online/offline channel conflict? 3. Describe how case studies can help

Network of mobile e-commerce

I need help answering the following questions. Each response should include an example and 250 words. 1. is a widely recognized blog from the US media company O'Reilly Media who started the first conferences under the label Web 2.0. Go to this site and write a report of your findings. 2. Assess th

Find the process of System Development Life Cycle (SDLC)

Find the process of System Development Life Cycle (SDLC). Discuss how and why an organization should apply SDLC process. If you work as IT staff in an organization, how you will suggest your team and your manager to implement or improve SDLC process.

RFID AutoIdentification

Please read "The Insight on Technology Case, RFID AutoIdentification" on page 781 (attached) and describe how RFID will impact interfirm trade and B2B Commerce.

E-Commerce: Is it Really NEW

Many state that e-commerce is not new, that it may have changed how companies do business, but it simply has not changed the fundamentals of business. With this in mind, how new is the e-business concept?

Using the Internet to gain competitive advantage

Essay 250 words. Explain how Internet can help a company to achieve a competitive advantage in the marketplace through (a) cost leadership and (b) differentiation. Illustrate each case through an actual example.

IT-based systems and operational/financial risks

- Discuss at least three to five advantages and disadvantages of implementing an IT-based system. Identify at least four inherent operational and financial risks in using computerized reports. Propose at least two mitigation risk strategies, and justify your recommendation. - Identify at least three risks that auditors need t

Data planning and modelling

I need help on the following questions please. Each question should be a minimum of 100 words and all sources be cited with references please: 1. Discuss the problems or pitfalls of doing data planning and modelling. How can these be alleviated? Discuss the advantages and uses of data modelling. 2. Identify the data that i & Media Buys & Ad Metrics

Can you please help me put these questions together about this Online Advertising Metrics paper. Attached are the instructions. Thanks in advance for your assistance. Online Advertising Metrics As an Advertising Director for a direct marketing firm specializing in the legal industry, you are charged with putting together

Data Breach Discussion Questions

Who are the potential victims of an organization's data breach? What is social engineering? Give an example. Explain how identity theft can occur. List benefits of e-business. What are the major types of e-business transactions? What is the advantage of using cloud computing as the platform for e-government?

E-commerce Vendors

In the real world there are e-commerce service providers who offer some degree of service products to your e-commerce web site. Some offer a turnkey (everything you need) service and some offer components such as carts. PayPal is an example of an e-commerce service provider. While they do not offer web sites and hosting (perhaps

E-Commerce and Internet Marketing: semantic web, e-marketing strategy, e-marketing plan steps, digital divide, online engagement segmentation levels, micro-marketing are identified and discussed with references.

Can you please help me with these questions? Each response must be one decent paragraph. Name of the textbook enclosed. Thanks in advance for your help. E-COMMERCE & INTERNET MARKETING 1. How does technology change traditional marketing? 2. As a consumer, how is your life changing as the Semantic Web becomes reality?

Hosting services and building websites

Make a recommendation on how to start a website or blog for free and make money from it. Find free hosting services you can recommend and search for possible sites by evaluating each site and deciding which is the best fit and why.

Frictionless Business Processes

IMHO eComm will continue to grow because it is relatively "frictionless" when compared to offline business processes. What is meant by "frictionless"?

Customer Paths on a Business Site

Business Problem: As the owner of an online surfing gear business, you periodically study the customer paths on your site. This week you've noticed a high percentage of customers abandoning their orders at checkout. Outline the possible reasons as well as how you would correct the problem.

In-store versus online purchase

- Compare and contrast application of the information search phase of the consumer decision process to in-store purchases and online purchases. - Include practical examples of each placement strategy (in-store and online) within your response. - Explain why marketers should consider what happens during the information s

Reviewing E-Businesses

I. Should companies build in-house social networks for external activities or use existing public social networks? Any examples? II. Describe how online communities target individuals, and what it takes to make a successful online community. Also can you explain how you could create an online community to increase potential e

e-business plans...

looking for 4-5 cited paragraphs responding to the following: talk about how writing an e-business plan differs from writing a traditional business plan, and include the pros and cons of an e-business plan....

Considerations for an E-business

A travel e-business that specializes in planning golf vacations has plans to offer its trips to customers around the globe. Suggest two considerations of such a move.