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    B2C and B2B Marketing

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    Discussing Marketing Differences

    Discuss and explain how marketing differs on a B2C site compared to a B2B site and a brick and mortar store. Also provide references (try to provide at least three).

    Strategic Plan Analysis

    A. Compare and contrast the management style at your (Ford Credit) organization with the management style at an organization that has adopted Total Quality Management. b. Discuss the characteristics of the other organization's Total Quality Management style and compare those characteristics with your own organization. c. D

    Goods and Services Provided by Companies

    Many people take the way goods and services are provided to them for granted. They do not think about the nature of the operating system that produces the goods and services they receive. 1) Choose three companies and observe how employees do their tasks. These can be three different fast-food restaurants or three entirely d

    Global technology workforce management

    1. Reflection Outline and Summary Prepare an outline of issues dealing with global technology human resources and the global technology supply chain. Specifically, outline information concerning the following: a. As it relates to technology human resources in a global environment: i. The approaches to optimizing the techn


    Write a paper that explains how ethical, legal, and regulatory issues differ on a B2C site compared to a B2B. Give specifics.


    Prepare a paper describing the following: (Must use at least 3 references) o Define e-business marketing (e-marketing), o Discuss e-marketing strategy, o Define and discuss the important marketing tools and techniques used on B2C and B2B eBusiness websites, (as many as possible), and use examples, and to explain how marketin

    E-Business Supply Chain

    Prepare a paper explaining the following: (Must use at least 3 references) o the concept of the Supply Chain, o how the supply chain concept applies in eBusiness, o what are the benefits to the supply chain through automation using eBusiness concepts to improve the supply chain, and o how the supply chain differs on a B2C w

    Analyze Amazon, Dell - B2C Websites

    I need to write a 3-4-page paper that identifies and describes at least 8 common elements (i.e. features/functions such as the "product catalog/search" and "shopping cart") of B2C websites. To complete this assignment analyze Amazon, Dell and one other less well known B2C website of my choice. Point out any features of these web

    Generic Models of E-Businesses

    E-businesses can be categorized into generic models (i.e., a method of doing online business enabling the company to generate revenue). Research the following business models and then determine which one is applicable to your organization or an organization with which you are familiar (more than one may be applicable). You must

    Privacy Policies of Major Online Retailers

    Review the privacy policies of three major online retailers (such as Sears, Target, and Wal-Mart). Prepare a short report that answers the following: (a) Which Web site offers the most privacy to its customers? (b) What specific passages in the competitors' privacy policies support your conclusion? (c) Does the information


    Think of your favorite BRAND (this must be a B2C (business-to-consumer) offering like Dasani Water, Dell Laptop PC, McDonald's, etc.) and pretend you are the NEW brand manager. How would you address the 4Ds of CRM for your brand? Remember, you want to impress everyone with your new job - think creatively! (at least 300 words)

    Implementing Staffing Strategies

    You are a mid level manager for the sales department of a software firm. The organization presently specializes in retail sales but will be launching a Business to Business (B2B) emphasis within the next six months. This new emphasis will require the use of an outside sales force. As a manager, you are in charge of making the

    Data Collection & Analysis

    Background: JavaJoy, Inc. was founded by Hank Sanchez in 1980. His vision was to elevate coffee to the epicurean level of fine wine. Hank's family had been in the coffee bean brokerage business for generations but he knew that even the finest and most carefully roasted coffee beans required an excellent brewing system to achiev

    Technology Impact

    Describe at least two examples where the management function of controlling is applied or should be applied. Compare the examples you have selected in the following areas and include your recommendations as if you were the manager in charge of the control functions: 1) Privacy of personal information. 2) Accuracy

    EBusiness Discussion: B2B and B2C Marketing

    How do the steps in making purchase decisions differ for B2B vs. B2C customers? Would marketing create different models for each? Would it be necessary for sales and marketing to work together to generate business in B2B sales? Would the same be true for B2C sales?

    E-Business Scorecard for Rating Commercial Websites

    Design a scorecard for rating commercial websites in the business-to-consumer (B2C) or business-to-business (B2B) area and discuss what the 5-10 categories would be and why they are important to a site's success.

    Security, Privacy, and Other AIS Issues

    Security, Privacy, and Other AIS Issues You've been hired by a growing organization to perform systems consulting work. The CEO has concerns about systems security and the impact of privacy considerations on the organization's AIS. She is also interested in learning more about new and emerging AIS technologies that the organiza

    B2B vs. B2C

    Why do some people say B2B (business-to-business) has greater potential than B2C (business-to-consumer) ?

    Identify differences and similarities of the business models

    Assess two different organizations' e-business models. Choose two of the following categories: 1. B2B (e.g., GE, Intel, Nissan, Toyota, etc.) 2. B2C (e.g., Jet Blue, Staples, Circuit City, Apple, Southwest, Eddie Bauer, etc.) 3. C2C (e.g., eBay, Amazon Marketplace, etc.) 4. E-Government (e.g., state government, Air Force, Na

    Improving Marketing - Techniques

    Select a public accessible eCommerce site, identify the Marketing techniques used to promote product/service, how do they segment their customers, what recommendations would you make to improve their marketing impact?