CRM
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Think of your favorite BRAND (this must be a B2C (business-to-consumer) offering like Dasani Water, Dell Laptop PC, McDonald's, etc.) and pretend you are the NEW brand manager. How would you address the 4Ds of CRM for your brand? Remember, you want to impress everyone with your new job - think creatively! (at least 300 words)
4Ds = Data, Dialogue, Differentiation, Depth
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CRM
Think of your favorite BRAND (this must be a B2C (business-to-consumer) offering like Dasani Water, Dell Laptop PC, McDonald's, etc.) and pretend you are the NEW brand manager. How would you address the 4Ds of CRM for your brand? Remember, you want to impress everyone with your new job - think creatively! (at least 300 words)
McDonald's brand manager: I would look at the information that I can get from the franchises. The information would pertain to the three products that were most popular in each area. Each of the products would be ranked. I would prepare a data map wherein I would have a region wise data of customer preferences. In addition, I ...
Education
- BSc , University of Calcutta
- MBA, Eastern Institute for Integrated Learning in Management
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