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    CRM and public sector organizations

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    Consider whether customer relationship management (CRM) applications may be effectively applied in a public sector environment. What are the potential advantages and disadvantages?

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    CRM applications can be applied in a public sector environment to enable better interaction between the department and the citizens as well as to offer services to citizens and public in a more efficient manner. CRM applications will help public sector departments to ...

    Solution Summary

    The solution discusses advantages and disadvantages of CRM in public sector organizations.