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The Supply Chain of the Dell Computer Website

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Navigate through the Dell Computer Website as a consumer making purchases. Make a detailed list of the supply chain involved in the B2C site and describe what was found.

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Solution Summary

Through viewing the Dell Computer Website, this solution discusses the supply chain involved in the B2C (business-to-consumer) site from the perspective of consumer making purchases.

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1. Navigate through the Dell Computer Website as a consumer making purchases. Make a detailed list of the supply chain involved in the B2C site and describe what was found.

Have you navigated the website yet? If not, let's do that now to see what we can find.

Dell Computer Corporation a leading direct computer systems company was founded in 1984. Dell Inc. pioneered the Direct Model of selling PCs directly to the consumers, which enabled Dell to manage its supply chain efficiently.

Dell sells its computer systems directly to end customers, bypassing distributors and retailers (resellers). Dell's supply chain consists of only three stages? the suppliers, the manufacturer (Dell) and the end users (customers.

1. The suppliers

On the website Dell talks about 'Dell Supplier Diversity' and defines a diverse supplier as:

"A U.S.-based, for-profit enterprise (public or private) that is certified (by a third-party) as a Small Business, Small Disadvantaged Business, Woman-owned ...

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