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SWOT analysis of the Dell Corporation

Conduct a SWOT analysis of the Dell Corporation. Describe the reasons for for each results. Based on the analysis, create a set of long-term objectives for the organization, and justify them in terms a strategic plan.

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About the company

Michael Dell founded Dell Computer Corporation in 1984 with a simple vision and business concept - that personal computers can be built to order and sold directly to consumers. Dell's principal products include desktop PCs, notebook computers, workstations, and servers. Its products and services are sold in more than 140 countries. Dell Direct Model focused on two aspects: (i) by passing distributors and retail dealers eliminated the markups of resellers, and (ii) building to order greatly reduced the costs and risks associated with carrying large stocks of parts, components and finished goods. This model has proved successful as now Dell is one of the largest computer companies in the world.
SWOT Analysis is a powerful technique for understanding your Strengths and weaknesses, and for looking at the Opportunities and Threats you face. Specifically, SWOT Analysis is a simple but powerful framework for analyzing your company's Strengths and Weakness, and the Opportunities and Threats you face. This helps you to focus on your strengths, minimize threats, and take the greatest possible advantage of opportunities available to you. http://www.mindtools.com/pages/article/newTMC_05.htm
Thus let us discuss SWOT analysis of Dell in Detail.

Analysis of External Environment
Demographics
Dell has a wide array of customers in both the segments in which they are operating. Moreover they are attempting to target a wide range of demographics and attempts to offer each group competitive packages and services.

Globalization
Globalization means operating in the world economy as a single economy. Globalization is a compulsion now. A convergence of expectations is happening globally. And as barriers fall further, technology advances rapidly, customers are using more of ecommerce and information technology devices , the ranks of the Universal Customers will only swell. Thus it will bring good growth for Dell due to liberalization in many parts of globe. In future there will be huge growth in emerging economies such as China, India, Brazil and other countries.

Socio & Economic Factors
One has monitor the economic trends like GDP trends, Interest rates, Money supply, Inflation rates, Unemployment levels, Disposable income. It has to identify the growing target segment and introducing new products and services to meet their needs.
They have to provide convenience, quality, speed and top notch products and services
to attract new customers and to retain the loyal existing customers as well. In today's modern and fast-paced world, people are constantly looking for ways to help them ...

Solution Summary

Conduct a SWOT analysis of the Dell Corporation. Describe the reasons for for each results. Based on the analysis, create a set of long-term objectives for the organization, and justify them in terms a strategic plan.

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