Explore BrainMass

Explore BrainMass

    Understanding marketing process - Men's Wearhouse

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Please see the attached file.

    © BrainMass Inc. brainmass.com October 9, 2019, 9:03 pm ad1c9bdddf


    Solution Preview

    Dear Student,

    Thank you for selecting the OTAs at BrainMass to assist you. Below is a FULL draft of your assignment and you should now have the tools to do great. Please be advised that the text of this work may be copy-protected©, but may be used as a good comprehensive sample or guide to aid you in customizing your work. Multiple links have been provided to assist you. Please be sure to cite the references listed herein.

    I hope that you are happy with my dedication to your important work. Thanks and Good luck!

    NOTE [As stated on Brainmass.com]: "We cannot do assignments for students. If it appears that this is what is requested, Postings may be Suspended."


    MEN'S WEARHOUSE - The 800 Pound Gorilla of Men's Suits

    1) What is Men's Wearhouse's (MW) point of differentiation? How would you characterize their corporate strategy?

    MW's point of differentiation was established in 1973 by George Zimmer in that he wanted to sell men's suit like no other company had before. Consider that during that year, the market needed a company like MW and competition was nearly non-existent. Their point of differentiation was to make the male shopping experience as "quick and painless" as possible (considering to Zimmer, that most men are not particularly fond of 'shopping'). The company "dedicated itself to customer service and easily saw the link between human resources, marketing, operations, and financial responsibility."
    MW's corporate strategy appears to be focused on building brand image and promoting their every day values and service provided to their (chiefly male) customers.

    Currently, the company's mission: "is to maximize sales, provide value to our ...

    Solution Summary

    Detailed solution to questions at the end of the attached document.