Share
Explore BrainMass

B2C and B2B Marketing

Sales Relationships: B2B vs. B2C

Hello, need assistance with the following: Compare and contrast the cost of customer retention versus customer acquisition. Explain the different types of relationships for Business to Business (B2B) and Business to Consumer (B2C) in the pre and post sale in terms of the decision to buy and customer retention. Thanks.

B2B telemarketing growth: reasons and challenges

Business-to-business telemarketing is experiencing significant growth. a) What are some of the reasons for this accelerated growth? b) What are some of the challenges associated with increased use of telemarketing?

Types of Sales Activities - B2B and B2C

Differentiate between the different types of sales activities. Include a flowchart of the selling activities for Business-to-Business (B2B), and a comparison of how Business-to-Business (B2B) differs from Business-to-Consumer (B2C) sales. Include a minimum of five selling activities (e.g., negotiation, lead generation, and appro

Value of sales plan

1. What is the value of a sales plan to your business? What is the relationship between the business plan, marketing plan, and sales plan in your organization? How do sales plans differ from business to business and business to consumer? 2. How do you determine the type of forecasting to use and what type of forecasting is us

Sales Activities Paper and Flowchart

I need help in writing a paper in which I differentiate between the different types of sales activities. Include a flowchart of the selling activities for business-to-business sales, and a comparison of how business-to-business sales differ from business-to-consumer sales. In my paper, I must include a minimum of five selling ac

B2B is contemporary shorthand for a longtime sales practice called business-to-business. B2B transactions primarily target companies and other wholesale buyers, while transactions targeting individuals are called B2C, or businesses-to-customer. Many organizations have both B2B and B2C components, but it's not unusual for a company to specialize in B2B services or sales. In fact, the vast majority of products and services sold are considered to be B2B in nature (Pollick, 2010).

Selling to a business is more complex than selling to a customer. A customer can be easily persuaded based on the seller's personal appearance, their approach and their sales pitch, whereas a seller who is targeting a business must follow the proper procedures for pitching to the person responsible for listening to sales pitche

E-Business & Marketing

I am looking for a detailed explanation of how marketing differs on a B2C site compared to a B2B site. Please give specifics.

B2B and B2C marketing mix

In 300 words explain: * - How would you develop the marketing mix for a B2B project? * - How would you develop the marketing mix for a B2C project?

Business Legal, Ethical, and Regulatory

Can you briefly provide bullet comments to the attached table from the information provided? See attached Table for complete table. Table 1 E-Business Legal, Ethical, and Regulatory Summary Comparison B2C B2B Legal Issues xxx xxx Ethical Issues xxx xxx Regulatory Issues xxx xxx.

E-Business Supply Chain Paper: Compare B2C to a B2B site

E-Business Supply Chain Paper o Write a paper that explains how the supply chain differs on a B2C site compared to a B2B site. Give specifics by linking theory to related examples of websites. o Include a summary table that briefly lists how the supply chain differs on a B2C site as compared to a B2B site. Plea

Ethical considerations for businesses in Cyberspace

Think about how the Cyber-Health website can facilitate exchanges with its different customer types, i.e., B2B, B2C, etc. Then think about how ethical considerations should help to shape the online learning platform.

usps-b2c-enterprise

Please help with the following problem. Please provide at least 100 words. Would the Post Office be (B2C) in the sense that you can go online and have your package label printed (as long as you have the weight) for the package that you are mailing and set up a pick up day with the mail carrier for them to come and pick up th

FedEx illustrates

The Internet has helped to increase customer base and FedEx illustrates the value of being able to use the Internet for domestic and international business. The FedEx site has great brand action by being user friendly and catering to the user needs. I would also say that this site would also be one that has integrated with both

Using the Internet or other resources, research three articles on the customer to sales relationship. Prepare a 1,100+word count in which compare and contrast the cost of customer retention verses customer acquisition. Explain the different types of relationships for Business to Business (B2B) and Business to Consumer (B2C) in the pre and post sale in terms of the decision to buy and customer retention.

I need assistance in writing a 2,700 word paper Using the Internet or other resources, research three articles on the customer to sales relationship. Prepare a 1,100+word count in which compare and contrast the cost of customer retention verses customer acquisition. Explain the different types of relationships for Business

B2B and B2C

IDfferentiate between the different types of sales activities. Include a flowchart of the selling activities for Business-to-Business (B2B), and a comparison of how Business-to-Business (B2B) differs from Business-to-Consumer (B2C) sales. Include a minimum of five selling activities (e.g., negotiation, lead generation, and a

Comparing Websites of Business-to-Business Products

Go to a website for a company selling business-to-business products or services. Compare this site to one selling consumer products or services. What are the differences? To whom is each targeted? Discuss.

Service System Designs

This question pertains to topic in graduate MBA class for Operations Managment. Discuss the 3 generic approaches to service system designs - 1. Production Line Approach 2. Customer Participation Process 3. Information Empowerment Approach Which system is best illustrated by a Dry Cleaning company that contracts its ser

Marketing Campaigns - B2C - B2B

What type of marketing campaign would a marketing manager use that is different for an organization (B2B) vs. and individual consumer?

The VISA Company and the possibility of it merging with another company.

Think about the VISA Company and the chance of it merging with another company. 1. Which company would you choose to merge with VISA Company? Why? What might the benefits be and why this company? 2. How would you manage the financing of this takeover? Explain. 3. Which companies would you choose to merge with VISA as

What suggestions do you have to improve the selling process?

Cavalier Product's sales force makes multiple calls on general business, small and large; to find new prospects, make presentations, even product demonstrations. B2B selling is a process rather than simply order-taking. What suggestions do you have to improve the selling process? How does the buying-decision process compar

Differences between B2B, B2C, and C2C

Discuss the difference between business-to-business (B2B), business-to-consumer (B2C), and consumer-to-consumer (C2C) electronic commerce with appropriate examples.

Develop a presentation assessing customer satisfaction in B2B selling

Management was impressed with your argument that good customer service equals more business. "Customer service" is now one of the salesperson's duties at Cavalier. You have been assigned by your sales manager to take the lead in getting everyone up to speed. Develop a short presentation about assessing and assuring customer sati

B2B & B2C: Compare marketing differences between B2B and B2C sites

Write a paper that explains how marketing differs on a B2C site compared to a B2B site. Compare and contrast B2B and B2C sites with respect to how they use e-business to deal with marketing in different ways. Include examples from real web sites and use at least 2 references.

Grandma's Treats: Describe several B2B and B2C technologies and applications

The purpose of every e-business is to utilize technology in a way that enhances communication and the company's profitability. Business-to-business (B2B) use of technology would enhance efficiency within the company's supply chain, while business-to-consumer (B2C), also known as e-commerce, technologies would facilitate a trans

B2B to B2C E-Commerce Paper

Help with a 1,050-1,400-word paper in which you describe the B2B and B2C E-Commerce business models. In your paper be sure to address the following: 1)Provide two examples of businesses today that utilize each type of model (two of B2B and two B2C). 2)Include the advantages and disadvantages of B2B and B2C E-Commerce.

How marketing differs on a B2C site compared to a B2B site.

This solution provides the learner with an understanding on how marketing differes in a business to customer site environment vs. the business to business environment. Further, to provide and ensure clarification for the learner this solution provides specific examples for each enviroment.