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    Comparing Websites of Business-to-Business Products

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    Go to a website for a company selling business-to-business products or services. Compare this site to one selling consumer products or services. What are the differences? To whom is each targeted? Discuss.

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    Solution Preview

    First, let us go over what a business-to-business store or site is. This is one where businesses sell to other businesses. A good example would be a car manufacturer buying tires from a tire manufacturer.

    The relationship could be between a supplier and manufacturer or a wholesaler and retailer. Some characteristics of a business-to-business company are:
    - They tend to purchase high volume orders, but less frequently
    - Tend to form relationships between the partners
    - Negotiate prices and contracts
    - Sales contracts can take time to negotiate the details

    In a business-to-company site, you have a company selling directly to the client. A good example would be amazon.com selling books directly to individuals. ...

    Solution Summary

    This is a a comparison of two websites that sells business-to-business products or services.