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    Service System Designs

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    This question pertains to topic in graduate MBA class for Operations Managment.

    Discuss the 3 generic approaches to service system designs -
    1. Production Line Approach
    2. Customer Participation Process
    3. Information Empowerment Approach

    Which system is best illustrated by a Dry Cleaning company that contracts its services?

    What would be the advantage?

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    https://brainmass.com/business/b2c-and-b2b-marketing/service-system-designs-245765

    Solution Preview

    Service System Designs - This question pertains to topic in graduate MBA class for Operations Management. Discuss the 3 generic approaches to service system designs -
    1. Production Line Approach
    "Kekre and Srinivasan's (1990) survey of 1,400 business units suggested that broadening product lines have a positive impact in competitiveness and that firms in many businesses have to increase their product variety to remain competitive." (DaSilveria 2006)

    While the business is a dry cleaning operation, there are many services that fall under the "product line approach" that will assist in promoting the services offered.

    "The performance of product variety concerns its relationship with other objectives - for example cost, quality, speed and dependability. Trade-offs between variety and these objectives have been identified in the literature (Yeh and Chu, 1991) and were corroborated by the cases' evidence." (DaSilveria 2006)

    This approach is one of importance that can elevate the brand to the next level in revenues and market share gains.

    2. Customer Participation Process
    "Focus on the customer's total service experience. Customers experience a service as a total experience. Models/tools which reflect the "wholeness" of the customer's experience provide ways of stepping ...

    Solution Summary

    The solution addresses - This question pertains to topic in graduate MBA class for Operations Management.
    The expert discuss the 3 generic approaches to service system designs -
    1. Production Line Approach
    2. Customer Participation Process
    3. Information Empowerment Approach

    $2.19

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