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Benefits of eBusiness for a Typical Brick and Mortar Bakery

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The purpose of every e-business is to utilize technology in a way that enhances communication and the company's profitability. Business-to-business (B2B) use of technology would enhance efficiency within the company's supply chain, while business-to-consumer (B2C), also known as e-commerce, technologies would facilitate a transaction between a company and its consumers.

Describe several (2 or more) B2B technologies and applications, and also describe several (2 or more) applications or ways B2C can use technology that your pastry business could utilize as part of an e-business strategy.
Search the library and provide 2 research citations that illustrate examples of companies that are utilizing e-business strategies (e.g., B2B, B2C), and discuss how your company could benefit from employing similar strategies.
Provide specific examples to support your points

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Solution Summary

The solution discusses the benefits of a specialty bakery, Boudin Bakery of San Francisco, a well established and popular sourdough bakery, in adopting an eBusiness strategy. The discussion includes the benefits of including eBusiness in the marketing strategy, as well as in supply chain activities and for business to consumer interactions, such as placing orders. The discussion also includes the benefits of utilizing eBusiness in marketing strategies, such as improving exposure, reaching more customers and other benefits.

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B2B technologies the pastry business can utilize are: automated supply ordering systems; social media marketing and a database of all corporate account information. The automated supply ordering system often uses a bar code system, when items such as a bag of flour or a containing of shortening is pulled from stock, it is scanned and the system reduces the count or totals how many of each product are used in a given time. The next order from the supplier is then based on the totals indicated in the system. Social media marketing is popular in B2C settings, but can also be useful in the B2B setting. New suppliers to the region may discover possible accounts this way or the pastry business may be discovered by a new corporate account or banquet manager. "While social media is often thought of as a consumer marketing medium, it is a more powerful opportunity for B2B marketers, especially those that sell products" (Bodner, 2003). A pastry business ...

Solution provided by:
Beatrice Martino, MEd
Education
  • MEd, Jones International University
  • BSc, DeVry University
  • MPH, Walden University
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