The Segway Human Transporter is an invention of Mr. Dean Kamen of DEKA Research & Development, and was originally positioned as "a personal transportation device to be used on sidewalks." Industrial and consumer models have been developed. According to the case, at least $100 million has been invested in the development and mark
Marketing questions: 1. Throughout the decade of the 1990s, it could be effectively argued that the personal computing (PC) industry initially pursued a product philosophy, followed by a sales philosophy, followed by a marketing philosophy, followed by a relationship marketing philosophy. Please explain. 2. Do all B
Please tell me if ethical, legal and regulatory issues differ on a B2C site as compared to a B2B site. Do you have any specifics?
What are at least 10 benefits of B2B marketing (i.e., e-mail, etc.)?
Scenario: You are a financial analyst in the finance division of Strident Marks, a manufacturing company that has recently gone through the initial public offering (IPO) process and has become a public company. Strident Marks has annual sales revenue of approximately $50 million and makes seven unique and distinct products (wh
What competitive pressures will the increased growth of the B2B business model bring to bear in the marketplace?
Would you please explain how the supply chain differs on a B2C site compared to a B2B site and provide some specific examples.
How might costs differ between B2C and B2B systems design and implementation?