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consumers, purchase, dimension, B2B, product, knowledge

1) A person's ____ is an important factor in his antecedent state before putting himself into a purchasing environment.
A) exposure to point-of-purchase stimuli
(B) consumer satisfaction
(C) reflective potential
(D) shopping orientation

2) Which of the following is not an effect of co-consumers on purchase decision?
(A) The possibility of a positive reaction because of crowd density
(B) The characteristics of the co-consumer will become important.

3) Two dimension influence the degree to which reference groups are important in consumer purchasing. Which is one of those dimension?
(A) How long has a person been a member of the reference group
(B) Is the purchase made on-line or through a catalog
(C) where is the reference group? Is it nearby or far away.
(D) Is the purchase a luxury or a necessity

4) ________ specialize in meeting the needs of organizations such as corporations, government agencies, hospitals, and retailers.
(A) Business-to-business marketers
(B) Profit marketers
(C) consumer marketers
(D) filter-down marketers

5) As a customer's product knowledge continually increases, what typically happen to the amount of search that the customer will engage in?
(A) it will decrease, and then increase as the customer become more knowledgeable
(B) It will increase, and then decrease as the customer becomes more knowledgeable
(C) it will continually increase
(D) it will continually decrease.

6) Why are marketers interested in single person households ?
A) Purchasing pattern are different. Such households spend more for rent and more for certain other products as well.
(B) the decision-making process is simplified, making promotion strategies easier.
(C) Single set benchmarks for how much married customers are likely to buy later
(D) There are now more single people living alone than there are married people.

7) Marcie is ashamed that she is constantly altering her appearance. She just can't get her "look " right. She has an inner desire to look perfect. On the other hand, many of her friends dress sloppily and could not care less about their appearance. If Marcie wants to hang out with her friends, she will probably face which of the following teenage dilemmas.
A) Idealism versus pragmatism
(B) Rebellion versus conformity
(C) Autonomy versus belonging
(D) Narcissism versus intimacy

8) Products are frequently bought and displayed as status symbols. This is especially true in _____
A) primitive, non -industrial societies
(B) smaller, rural societies
(C) large, modern societies
(D) traditional, hierarchical societies

9)Which of the following is not one of the rules for successfully engaging young consumers.
A) Don't Try to be what You're not
(B) Be very Logical
(C) Show that you know what they're going through
(D) Don't talk down

10) Compared to the 1950s the teen population of the United States by 2010 will be _____.
A) half as large
(B) three times as large
(C) twice as large
(D) about the same sizes

11) In Japan there is often a strict adherence to vertical relationships (especially in organizations) A great amount of equality and informality is not tolerated. Which of the following dimension of culture would account for the rules in Japanese culture?
A) Power distance
(B) Masculinity / femininity
(C) General psychology of members
(D) Uncertainty avoidance

Solution Preview

1) A person's ____ is an important factor in his antecedent state before putting himself into a purchasing environment.
A) exposure to point-of-purchase stimuli
(B) consumer satisfaction
(C) reflective potential
(D) shopping orientation

(D) shopping orientation. This explains why the shoppers perform some actions like sharing shopping experience with friends and relatives. Information seeking and exploring.

2) Which of the following is not an effect of co-consumers on purchase decision?
(A) The possibility of a positive reaction because of crowd density
(B) The characteristics of the co-consumer will become important.

Both are an effect of co-consumers on purchase decision.

3) Two dimension influence the degree to which reference groups are important in consumer purchasing. Which is one of those dimension?
(A) How long has a person been a member of the reference group
(B) Is the purchase made on-line or through a catalog
(C) where is the reference group? Is it nearby or far away.
(D) Is the purchase a luxury or a necessity

A) How long has a person been a member of the reference group. If a person has been a part of the reference group for long there is a strong influence, for ...

Solution Summary

The eleven multiple choice questions deal with marketing concepts designed for the shopper/purchaser. The responses are further explained.

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