Purchase Solution

B2B vs. B2C.

Not what you're looking for?

Ask Custom Question

Why do some people say B2B (business-to-business) has greater potential than B2C (business-to-consumer) ?

Purchase this Solution

Solution Summary

The solution discusses B2B and B2C.

Solution Preview

There are several fundamental reasons why B2B may have greater potential then B2C

- the size of the market, size of orders, and cost of doing business: Businesses purchase much higher volume of products then consumers. A company might buy 100 computers at a time, while a consumer will only purchase one at a time. It is then cheaper to processes one transaction of 100 computers then to process 100 different orders. ...

Purchase this Solution


Free BrainMass Quizzes
Employee Orientation

Test your knowledge of employee orientation with this fun and informative quiz. This quiz is meant for beginner and advanced students as well as professionals already working in the HR field.

Six Sigma for Process Improvement

A high level understanding of Six Sigma and what it is all about. This just gives you a glimpse of Six Sigma which entails more in-depth knowledge of processes and techniques.

Marketing Management Philosophies Quiz

A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.

Production and cost theory

Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.

Paradigms and Frameworks of Management Research

This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.