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    B2B vs. B2C.

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    Why do some people say B2B (business-to-business) has greater potential than B2C (business-to-consumer) ?

    © BrainMass Inc. brainmass.com June 3, 2020, 8:29 pm ad1c9bdddf

    Solution Preview

    There are several fundamental reasons why B2B may have greater potential then B2C

    - the size of the market, size of orders, and cost of doing business: Businesses purchase much higher volume of products then consumers. A company might buy 100 computers at a time, while a consumer will only purchase one at a time. It is then cheaper to processes one transaction of 100 computers then to process 100 different orders. ...

    Solution Summary

    The solution discusses B2B and B2C.