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    E-Business/ B2B vs B2C

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    Why do some people say B2B (business-to-business) has greater potential than B2C (business-to-consumer)?

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    Solution Preview

    B2C models are successful only for those products which are easy to understand and comprehend by the customer. The B2C model is difficult to succeed for items such as apparel which have distinctive features that make them more difficult to sell via the internet than other goods like books or compact disks. Thus, the scope of products which can be sold for the B2C model is limited.

    The features of the products which ...

    Solution Summary

    A comparison9 between the potential abilities of B2B versus B2C businesses.