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    Generic Models of E-Businesses

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    E-businesses can be categorized into generic models (i.e., a method of doing online business enabling the company to generate revenue). Research the following business models and then determine which one is applicable to your organization or an organization with which you are familiar (more than one may be applicable). You must choose at least two models to discuss.

    The Brokerage Model: Brings buyers and sellers together (e.g., auctions)

    The Advertising Model: Provides content but relies on Web site advertising

    The Infomediary Model: Provides information that helps consumers to understand products and markets

    The Merchant Model: Retailers of goods and/or services

    The Manufacturer Model: Creator of goods sold directly to the consumer

    The Affiliate Model: Offers financial incentives to other sites to provide click-through sales

    The Community model: Based on user loyalty, generates revenues based on sales of ancillary products/services/contributions

    The Subscription Model: Provides content, networking, or other services; charges a daily, monthly, or yearly fee

    Write a plan discussing the various e-marketing technologies (e.g., banner ads, pop-ups, search engines, e-mail newsletters) needed in the models you selected to support the 4 Ps of marketing: price, promotion, product, and place.

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    Solution Preview

    A business model is a design of the business of the firm to create value for the firm and its stakeholders (www.ccs.mit.edu/papers/pdf/wp226.pdf). E-businesses can be categorized into generic models (i.e., a method of doing online business enabling the company to generate revenue). Research the following business models and then determine which one is applicable to your organization.

    Site Business Model and Positioning Strategy
    A product's position is the way the product is defined by consumers on important attributes. The place the product occupies in consumers' minds relative to competing products. Positioning is expressed relative to the position of competitors. The ability to spot a positioning opportunity is a sure test of a person's marketing ability. Successful positioning strategies are usually rooted in a product's sustainable competitive advantage. The most common basis for constructing a product positioning strategy are:

    - Positioning on specific product features
    - Positioning on specific benefits, needs, or solutions
    - Positioning on specific use categories
    - Positioning on specific usage occasions
    - Positioning on a reason to choose an offering over the competition
    - Positioning against another product
    - Positioning through product class dissociation
    - Positioning by cultural symbols

    Key to winning target customers is to understand their needs better than competitors do and to deliver more value. Hence our positioning will be a comprehensive solution provider for the nursing needs. We will act as an Infomediary and will provide all kind of information relating to the nursing home to our users. A business model is a design of the business of the firm to create value for the firm and its stakeholders.

    Infomediary models
    Our website of nursing home will provide information that helps consumers understand products and specifically having the nursing and health care needs.

    We will act as a link between buyer and seller, and aim at satisfying both of them by charging ...

    Solution Summary

    This response goes over generic models of e-commerce and marketing strategies to support the 4P's: price, promotion, product, and place.

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