Explore BrainMass
Share

How luxury car companies' strategies are similar

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

1. In what ways are the luxury car companies' strategies similar? In what ways are they different? Now look at Honda. How are its business strategies similar or different?

2. Which company would you say has the competitive advantage? Why?

© BrainMass Inc. brainmass.com October 25, 2018, 3:01 am ad1c9bdddf
https://brainmass.com/business/competitive-advantage/how-luxury-car-companies-strategies-are-similar-324312

Solution Preview

1. Luxury car company strategies are similar because use the same marketing model of perceived quality and high price. They all have means of making replacement parts expensive and almost impossible to interchange with generic or counterfeit parts. There is dealership exclusivity of service and price of service is high due to, not only the price of parts, but the price of ...

Solution Summary

Luxury car company strategies are similar because use the same marketing model of perceived quality and high price. They all have means of making replacement parts expensive and almost impossible to interchange with generic or counterfeit parts. There is dealership exclusivity of service and price of service is high due to, not only the price of parts, but the price of labor which has to be specially trained in the maintenance of the engine and automobile in total. The strategies only differ in the means use to achieve ...

$2.19
See Also This Related BrainMass Solution

Business strategy for Lexus and BMW: Competition, strategies, outsourcing

Unit 6: Business and Multi-Business Strategy - Discussion

Topic 1
Visit the websites of two luxury car makers: Lexus and BMW.

These two companies compete in the same strategic group. Browse the sites and look for each company's business-level strategy.

In what ways are the luxury car companies' strategies similar? In what ways are they different? Which company would you say has the competitive advantage? Why?

Unit 7: Implementation - Discussion

Topic 2
Why has outsourcing become a key element in shaping functional tactics for most firms today? Please find a Fortune 1,000 company that uses outsourcing and has been successful at doing so. Support your finding through proper citation.

View Full Posting Details