How luxury car companies' strategies are similar
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1. In what ways are the luxury car companies' strategies similar? In what ways are they different? Now look at Honda. How are its business strategies similar or different?
2. Which company would you say has the competitive advantage? Why?
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Solution Summary
Luxury car company strategies are similar because use the same marketing model of perceived quality and high price. They all have means of making replacement parts expensive and almost impossible to interchange with generic or counterfeit parts. There is dealership exclusivity of service and price of service is high due to, not only the price of parts, but the price of labor which has to be specially trained in the maintenance of the engine and automobile in total. The strategies only differ in the means use to achieve ...
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1. Luxury car company strategies are similar because use the same marketing model of perceived quality and high price. They all have means of making replacement parts expensive and almost impossible to interchange with generic or counterfeit parts. There is dealership exclusivity of service and price of service is high due to, not only the price of parts, but the price of ...
Purchase this Solution
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