Use the product or service selected for a marketing plan (product or service is Amazon Cable). - A SWOTT (strengths, weaknesses, opportunities, threats, and trends) analysis on the new product or service. (Amazon Cable) - Stage of the product life cycle.
You have been asked to give a presentation on operations management practices regarding a specific product to a class at the local university. Prepare a PowerPoint presentation of 10-12 slides addressing the following issues: Product specifics and an overview of the organization The essential elements of OM related to
Recruitment and selection of salespeople is a very important part of sales management. a) What are ways that those doing the recruiting can make sure that the new hirees will work well in a team? b) What are queries that can be made during the interview to assess the interviewee's past experience and ability to work in a
A South African manufacturing company is marketing a product in three regional markets, namely Botswana, Zambia and Tanzania. The South African company's product is at different stages of the product life cycle in each of the three markets. In Botswana, the product is in the decline stage of the product life cycle, while in Zamb
General Mills Warm DelightsTM: Indulgent, Delicious and Gooey! I recommend we all taste test Warm Delights prior to discussing the following questions: In what stage of the product life cycle is cake mix in the U.S.? What is the competitive set of desserts in which Warm Delights is located? What stage of the product lif
Analyze the types of challenges companies face in managing their channels and determine which is the most difficult to address. What is the rationale for the response?
Analyze the impact of the product life cycle on marketing.
Rollerblade: Skates to Go Where You Want to Go. Please discuss the following questions relative to the Rollerblade case: What trends in the environmental forces (social, economic, technological, competitive, and regulatory) work for and/or work against Rollerblade's potential growth in the 21st century? What kind o
Why is planning important in marketing? What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plans? What are the 4 Ps in Marketing, and how are they applied to Pepsi Cola?
Give a short background on the modifications of the iPod. What are your thoughts about why it has successfully avoided the declining stage?
There are two key documents used to define a project. The Project Requirement Document, and the Project Definition Document. How would a Project Manager use these in managing the project through the project life cycle.
1. How does the concept of product life cycle apply to Regal Marine products? 2. What strategy does Regal use to stay competitive? 3. What kind of benefits are Regal achieving by using CAD technology rather than traditional drafting techniques 1. The product life cycle applies to Regal Marine products in that it... P
1. Marketers recognize that the marketing of services is different than the marketing of a product because of the different characteristics that distinguish them from physical products. How do marketers communicate the value of services to consumers? How do they make these intangible services appear tangible to the consumer? Wha
A marketing plan is the basis for defining marketing strategy and execution. The life cycle of a marketing plan is planning, execution and evaluation. During the course of this semester you will be tasked with creating a marketing plan. What I would like for each of you to do is generate a basic marketing plan. You have thre
SAC currently uses a basic standard cost system. Management knows very little about other concepts of costing and the benefits of having multiple costing methods. Your superior has asked that you and your team put together a presentation to management explaining various costing concepts as it relates to SAC (explain the usage an
Explain the way pricing strategy changes over the course of the four stages of the product (category) life cycle: introduction, growth, maturity, and decline.
To define market segments, a company goes through a process of discovery that begins with research. Discuss the steps necessary to uncover, develop, define, and target specific markets.
What are two examples of products that you think are currently in each of the product life-cycle stages? Consider services as well as physical goods. Justify why you chose that product or service for that life-cycle stage.
I need some assistance in starting the following assignment: Pick a long-time existing brand, such as Cheerios, Crest, Purina Dog Chow, etc., with which you are familiar and have been using for an extended period of time. First, start by indicating where this product is now in the PLC. Then, analyze how this specific product
Describe how the marketing strategy will change as the product/service moves through its 'life cycle.'
As it relates to marketing and a company's marketing strategy, explain the relevance of product life cycle and product line extensions.
1.) How does a vendor either support or subvert your product's performance? 2.) What are some specific merchandising techniques you might use to improve a product's performance?
Write a 300 word analysis of the ( Nine West shoes ) product's position. Make recommendations for how a product manager should react to the product's position on the matrix.
In an economy of change, continuous innovation is necessary. Most companies rarely innovate, some innovate occasionally, and a few innovate continuously. Why should a company continuously develop new products?
1) How does your organization develop new products? 2) How do pricing strategies differ when introducing new products? How do these strategies change as the product moves through its life cycle? Provide an example.
Apply the concept of life cycle to an organization with which you are familiar, such as a university or a local business. What stage is the organization in now? How did the organization handle or pass through its life cycle crises?
Communication is central to marketing: Discuss integrated marketing communications and the communication process. Describe the promotional mix. How does the promotional mix change over the product life cycle?
After reviewing the Boston Consulting Group's (BCG) Growth/Share Matrix in chapter 5 of the Fortenberry text and in chapter 6 of the Hillestad text, identify a product and note where it would be classified on the BCG Matrix. Fortenberry Text Link: http://books.google.com/books?id=A_DjoUCxHEoC&pg=PA35&lpg=PA35&dq=Fortenberry+
Use the Product Life Cycle Worksheet to evaluate and plan the promotion tasks of a marketing manager in various stages of the product lifecycle. This can be applied to a specific company if you wish. Complete the worksheet (fill in the blanks in each section) and submit your results in the assignment area. For each part of th
Question 1 Can you think of any companies that market the same product or service offering to multiple segments using different strategies? Are the different segments being offered different value propositions? Question 2 Which differentiation tool would be most useful for a dot.com startup? Why? Homework In addit