Share
Explore BrainMass

The Product Lifecycle

Resource planning processes for manufacturing

Unit 8 Discussion With effective resource planning organizations can reduce inventory and service costs, improve efficiencies, and establish methods for continuous improvement. Depending upon the type of resource there is a different type of planning that must take place. This can include; material requirements planning (MRP)

Project Management Paper

a. What is a project? b. What are the basic phases of the project lifecycle and their purposes? c. Why is it important for organizations to use project management to accomplish tasks?

Market research is of the utmost importance in ensuring the company has a competitive advantage. Market research will show the organization where they will be the most profitable and what target audience would have the potential to be the most loyal. Marketing or publicity consists of media interests and actual coverage, such as a news story, radio interview. This in turn promotes customer awareness. When consumers grow aware of what Kudler is selling and what the company stands for, consumers will be able to relate to the company on many levels. Kudler must possess the ability to connect with their targeted consumer based audience over the long haul. If a public relations campaign is correctly researched and planned, its elements will interact to produce an effect that is much greater than the sum of the response to the individual messages. If the marketing mix is not right, the elements of the PR campaign combined, no matter how individually excellent, may fall short of the goal or objective. Therefore, it is important to measure the cumulative impact of marketing research and the role it plays on public relations and the overall organizations goals.. campaign, keeping in mind the goals developed in the planning phase. The effects of marketing are generally attitudinal, although they can also be behavioral if one campaign goal is to maintain or increase favorable attitudes toward an organization among members of certain publics.

Kudler Fine Foods public relations issues stems from periods of significant growth. In order to keep the existing clients and enhance their shopping perceptions, Kudler Fine Foods has decided to initiate a frequent shopper program, expand services offered such as cooking classes, and obtain more competitive pricing through supp

Cost Accounting: Target Costing Over Product Life Cycle

Target Costing Over Product Life Cycle Southeast Equipment makes a variety of motor-driven products for homes and small businesses. The market research department recently identified power lawn mowers as a potentially lucrative market. As a first entry into this market, Southeast is considering a riding lawn mower that is s

Price setting and market positioning

Need about 150 words to get me started answering this marketing question In a statement, 'price-setting is obviously not a one-time event - it is a process - a process that is closely tied to market positioning.' Discuss if/when/how an employer adjusts pricing to position the company more favorably in the marketplace.

Segmenting a Market, Demographic versus Psycho-graphic Data

1. What is a target market? How do you segment a market to identify a target market? What is the value of identifying the optimal target market for a product or service? 2. How does demographic and geographic data collection differ from psycho-graphic and life cycle? What is the value of each? Provide examples.

Product Life Cycles, Product Levels, Customers and Marketing Mix

I need definitely need help. I have done a lot of research and I am not finding what I need. First, if possible, please provide two or three articles that provide definition and examples of product levels: core product, actual product, and augmented product. I found the information on marketing tutor and Kotler's five levels,

Passenger transportation: The new language of emerging markets

Please discuss the following article in terms of Passenger Transportation The new language of emerging markets By Niraj Dawar and Amitava Chaftopadhyay Nov 09 2000 13:38:02 Niraj Dawar is associate professor of marketing and Walter A. Thompson Faculty Follow at the Richard Ivey School of Business, University of Western

Is NOKIA's Communicator success in Indonesia transferable?

Hi, I have having a difficult time analyzing and answering international Marketing questions, please help. Answers need to be 2 to 3 paragraphs long. Talking about strategy and exports. Questions below and case attached. Thanks! Nokia Ringing Up Sales in Indonesia: 1. How does the Nokia Communicator meet consumer needs i

SoBe Zero Calorie Lifewater

Task: Review the portion of Web Chapter A concerning new product innovation. You can access Web Chapter A at this web address: http://www.pearsonhighered.com/wheelen/cases.html. Then select a new product that you have been introduced to in the past 12 months [Note: this response was created in 2010 and a 2010 example is used]. Y

Sales Plan: Phase Three

Using your product or service (iPhone), you have just learned that your product lifecycle has changed. Select a new product lifecycle stage and prepare a 600-800 word minimum revised sales plan including 1 chart or 1 data graph. You will address the following in your revised sales plan: *Illustrate the changes to your product

Sales Plan: Smart Phones in the Maturity Phase

Smartphones are leaving the growth phase and moving into the maturity phase, our product life cycle change to maturity. If we take the iPhone into maturity, we will need a solution to take the phone back into the growth phase of the PLC. Learning Team Assignment: Sales Plan: Phase Three You are the vice president of sales f

4 P

Base on the attached document please answer the following question: Describe the pace at which your product will move through the product life cycle and the factors that will impact its movement. How will the product life cycle impact the marketing of your selected product? We need to include the effect that the movement thro

Assistance

Dear Sir/Madame, I would like to request assistance in my assignment, to compare with the answers I already have. Please find the attached questions. Please provide a detailed answer in a small paragraph. Thank you

Marketing Example Questions

Hello. I need assistance with these (2) marketing questions. Each answer should be between 350 and 500 words. 1. How is the sales process different in the different stages of the product life cycle? How is the sales process for complex products different from the sales process for basic products? Why do different products req

I think information technology (IT) is highly instrumental to massive improvement. Information technology has revolutionized the way organizations conduct business. Several years ago, consumers became accustomed to experiencing a humanistic personality in-person as well as on the telephone, this form of interaction was widely known as customer service. However; the consumer demand for most businesses was far greater than the services organizations could provide. The number of calls an organization would receive on average outweighed the number of staff members that were able to tend to those calls. In essence, organizations desired to spend more time with consumers face to face and less time answering phone calls. IT has allowed organizations to integrate automated phone systems that would answer a plethora of consumer concerns. Automated phone systems are extremely detailed in nature in which case a consumer may not have to speak to an actual representative of the company because their questions, concerns or business dealings were handled via the automated system. For example, the DMV, provides a wide array of information that would enable an individual to log on to the company's website and renew and register a vehicle, and print out forms in the privacy of your own home without standing in a long line. This is just generalized example that comes to mind, however; below you will find a detailed response to your question.

I think information technology (IT) is highly instrumental to massive improvement. Information technology has revolutionized the way organizations conduct business. Several years ago, consumers became accustomed to experiencing a humanistic personality in-person as well as on the telephone, this form of interaction was widely

The Marketing Mix: Products and Branding Strategies

I need help with the problem pasted below. The solution to the problem (CASE02) should be completed prior to the solution of SLP02. I will need 4 pages and please follow the directions in the below Case02 document carefully. --------------- >CASE 02<< The Marketing Mix: Products and Branding Strategies - Case02 Assignment

Marketing

Need a minimum 200 word answers. 1. What kind of "adaptation" do we call it when we change BOTH the product and the communication when entering a foreign country? 2. What's the best way for an American company (i.e., Kellogg's) to ensure that its advertisements in India don't offend? Where might it go to best understand ho