Explore BrainMass

The Product Lifecycle

Ford Company's new hybrid car, the Cell: Marketing plan

The Ford company is launching a new hybrid car called the cell, i need just a general framework of this questions. - Describe the attributes of your product or service in detail - Describe the pace at which your product will move through the product life cycle and the factors that will affect its movement. How will the produ

Product Industry Code, Competitors, Product Life Cycle, Strategy

Select a product with which you are familiar with: a. What industry code is your product associated with and what are some of the competitors and/or total size of this industry in terms of revenue or units shipped? - Provide rationale from the e-text readings and cite references for your answer and consider using hoovers

Conceptual Model: Possible Link Between Ice Cream and Drownings

Can you help me with this assignment? Analyze the statement "as the consumption of ice cream increases, so do the instances of drowning" and develop a conceptual model for it. Develop three scenarios to explain this phenomenon. Consider and justify a probability for each scenario being true.

Using Perceptual Maps in Marketing Simulation Summary

Resources: Using Perceptual Maps in Marketing simulation Complete the simulation, Using Perceptual Maps in Marketing, located on the student website. Write a summary in which you address the following: For each of the three major phases in the simulation, describe - The situation - Your recommended solutions, includ

Dell goes back to its PC Roots

The issue is related to the case of "Dell goes back to its PC Roots" from a book "marketing" By Pride and Ferell 1. Why Dell does not want to be a pioneer in the consumer electronics market, developing products for innovators or early adopters The way its competitor Apple does. 2. In what stage of the product life cycle do

Pricing of the Designer's/Brand's Products/Goods (Burberry)

Assume that you are the newly hired pricing manager for the designer's/brand's products/goods you are to chose from this list (this is the same list you used in the prior module - your choice may be but need not be the same as you used in the prior case) and that the VP of Marketing wants you to prepare a report on how the desig

Product Features and Functions of Designer/Brand Products/Goods

Assume that you are the newly hired product manager for Burberry and that the VP of Marketing, wants a report on how the (designer's) product/brand/good is currently marketed and wants you to begin to think about what changes, if any, you might want to see made in that designer's/brand's products/goods. What product features

Products and Distribution Strategies

Evaluate product strategies, product life cycles and product identification, and determine which is the most important to get right. Explain your rationale. Imagine yourself as a small-business owner with a unique product to sell. Briefly describe your imagined product and what your distribution strategy would look like.

Marketing: 14 multiple choice questions

There are many furniture manufacturers. Tall Paul's is the only one that makes furniture to meet the needs of people who are over 6'6" tall. These people find furniture designed for average-sized people to be cramped and uncomfortable. Tall Paul's uses _____ segmentation. a. demographic b. geodemographic c. usag

Project Management: How do companies survive beyond one 'cycle' of innovation?

In the study of innovation models, it should be apparent that companies change significantly as they move through the industry lifecycle. The type and kinds of innovation they practice also change. Last week we looked at how management changes to a mechanistic structure - consider that discussion. How do companies survive b

Project Managment - SWOT Analysis

Using the SWOT suggested reading as a starting point, investigate a specific element related to SWOT analysis and post a topic for others to discuss. Focus on how a SWOT analysis might identify innovation opportunities (sustaining or disruptive / internal or external) that would best leverage its core competencies. Where might a

Product Management Discipline and Importance to Organization

Professional resources and certifications are available and sometimes necessary in the field of product management. The Product Development and Management Association (PDMA) is a leading international organization promoting the discipline of product management. Examine the purpose, offerings, and professional resources offered b

Enhancing the Marketing Plan for The Hot Potatoe

Enhancing the Marketing Plan for The Hot Potatoe 1. Discuss the company's competitors, and the strengths and weaknesses of each. 2. Discuss how you plan to differentiate your company from the closest competitor. 3. Discuss the company's intention to be a leader or follower within the industry. 4. Assess the mac

Strategic Marketing II Part two of Two

PowerPoint Presentation 1.Create a professional PowerPoint. You will be assessed on the design of the presentation (including colors, backgrounds, professionalism, font, graphics). Optional content: Sound, videos, animation. This part of the Individual Project should be at least 15 slides.

Sparklin Automotive Costing concepts

3 to 4 references and APA format. SAC currently uses a basic standard cost system. Management knows very little about other concepts of costing and the benefits of having multiple costing methods. Your superior has asked that you and your team put together a presentation to management explaining various costing concepts as it

A Variety of Marketing-Related Multiple Choice Questions

Markets are similar to products with respect to life-cycle concepts. All of the following are considered to be stages that markets pass through in market evolution EXCEPT ________. a. emergence b. destruction c. growth d. decline _______ measures a product's handling costs from the time the product reaches

Life cycle; product differentiation, unique selling proposition: Nokia, Samsung

When discussing life cycle, we generally refer to a product more than to a company. Thus, we can not really say that Nokia is in the maturity stage. Some of Nokia's products may be. Regarding the three companies (N95 from NOKIA. LG and SAMSUNG) mentioned in your example, we need to compare the same (or very close) product

Estimated life-cycle operating income

The Myles Time Corporation is starting up a new division and is evaluating its product lines. Information for one new product, working stopwatches, is as follows: Four times each year (once a quarter), a new stopwatch model will be put into production. Each new model will require $1,150 in setup costs. The working stopwatc

Market Segmentation and Product Life Cycle

Nike has plans to create a new line of home fitness equipment with the quality that Nike represents. The equipment will be affordable for every household budget and promote family fitness. The products will include inside outside equipment for children such as climbers and a book for parents filled with outside games for childre

Types of Pricing Strategies and Methods

Discuss the different types of pricing strategies and methodologies confronted by Purchasing and Supply Management professionals in the acquisition of goods and services - in particular cost- and market-based pricing, value-based pricing, penetration and predatory pricing, life cycle pricing, and segmented pricing. Differenti

Question about Competition Analysis

Using the Ford Motor company identify at least 3 competing SBU. Analyze how Ford Motor products compare to the internal competitors. Include a SWOT analysis of your product as it compares to the 3 competitors and state where the product currently are in the product life cycle.

Product life cycle for new product of a BMW minivan

I need help researching this question. I am creating a new product for an existing organization. The product is a minivan for BMW. My question is: How will the product life cycle affect the marketing of the selected product (BMW minivan)? Please add references information.

Marketing Research Plan for New Company Called 'The Hot Potato'

Assignment #1 - Market Segmentation and Product Positioning. The student is required to prepare a research plan to support introducing the product and service for your original company's marketing plan to the U.S. market. In addition to stating your marketing objectives, the student is required to: 1. Identify the ma