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The Product Lifecycle

Compare and contrast SDLC, XP and Agile methodology

Compare and contrast the following approaches used by programming teams: ? System development life cycle (SDLC) ? Extreme programming (XP) ? Agile methodology Discuss the following points in your paper: ? Which methodology or methodologies do you feel are best suited to the practice of programming teams? Why? ? Disc

Tablet Development - Inputs for development for 2016

See attached file. SLP2 - It's New Year's day, 2016. You just had a great New Year's Eve celebration. You have finished analyzing the performance of Tablet Development in a great report that you turned in a few days early to Sally Smothers. Now you are ready to charge ahead into the future. As you turn on the TV and try to

Buying Process or Consumer Needs

Using a specific product or consumer need, discuss how a consumer identifies a need to purchase. Identify the buying process a consumer moves through in order to purchase a product. Evaluate the effectiveness of marketing's influence on each step of the buying process. Please include references.

Project Phase: Draw up a marketing plan for X

Introduction You have recently joined as marketing manager for a company that has been marketing a branded product X* for the past 10-20 years. The product has now reached its maturity and its sales have been stabilized. The management is worried that the sales soon will start declining for this product. Before that happen

Time Warp 3 strategy: R&D allocation, CVP analysis

SCENARIO based: It is now 1/2/2012 (again), still at the beginning of Time Warp 2. You have just completed your revised strategy using CVP analysis, and you are ready to charge ahead. You implement your decisions for 2012 and time flows by quickly. You see the results at the end of the year and you collect these results to us

Marketing: How can an advertisement incorporate creativity and still effectively reach the target audience in a manner that accomplishes the organization's strategic marketing goal?

Select an advertisement of your choice. This can be from a magazine, TV, radio, online, or other print media. Study the advertisement and think about it in terms of its creativity as well as its ability to reach and engage its intended audience. Describe the advertisement and evaluate whether it accomplishes its goals effecti

Marketing managers

Explain why marketing managers must understand the relationship you illustrated as well as how they should incorporate it into the marketing plan. What do you think might happen if no forethought is given to the PLC? Please support your thoughts with a work experience, consumer observation, or a hypothetical scenario. Ho

Tablet Development Simulation- Financial Analysis and Relevant Theories

SCENARIO It is December 15, 2015. Joe Schmoe, the VP of Marketing at Tablet Development, Corp., is smugly patting himself on the back for how well he has done with pricing and product development on the three products, X5, X6, and X7. He knows his strategy was not very creative, since he did not change any prices or R&D alloc

How do customers evaluate prices: Price or value?

Q&A: M.P. How do customers process and evaluate prices? Is it better to sell on price or value? Why? Customers evaluate the balance between price and value. As long as there is a fair balance or the value exceeds a price the customer is happy and will return for more. If the customer believes they can get a better value f

Management: Change and organization life cycle

See attached files. This week's topic is change and organization life cycle. Briefly discuss a change initiative at your organization. Based on the readings, discuss the change process, whether the change was/is successful or not going so well. Also include the environmental dynamics that are impacting the change or have

Global Marketing 4DB

Consider the following scenario: You are the marketing manager for a US-based company that produces medical home-care products. You have a well-established market in the US, and are looking for opportunities in the European Union and Japan. What are some of the basic issues in developing and executing a marketing strategy for th

Organizational Life Cycle

1. Analyze the stage the organization is currently experiencing in its life cycle. 2. Analyzed the challenges the organization is facing at this stage of its life cycle. 3. Analyze the organization's current strategy for addressing these challenges. 4. Analyze how the organization will transition into the next stage

Ford Company's new hybrid car, the Cell: Marketing plan

The Ford company is launching a new hybrid car called the cell, i need just a general framework of this questions. - Describe the attributes of your product or service in detail - Describe the pace at which your product will move through the product life cycle and the factors that will affect its movement. How will the produ

Product Industry Code, Competitors, Product Life Cycle, Strategy

Select a product with which you are familiar with: a. What industry code is your product associated with and what are some of the competitors and/or total size of this industry in terms of revenue or units shipped? - Provide rationale from the e-text readings and cite references for your answer and consider using hoovers

Marketing: Importance of Marketing in Organizational Success

Define marketing. Include in your paper your personal definition of marketing and definitions from two different sources. Based on these definitions, explain the importance of marketing in organizational success. Provide at least three examples from the business world to support your explanation.

Conceptual Model: Possible Link Between Ice Cream and Drownings

Can you help me with this assignment? Analyze the statement "as the consumption of ice cream increases, so do the instances of drowning" and develop a conceptual model for it. Develop three scenarios to explain this phenomenon. Consider and justify a probability for each scenario being true.

Using Perceptual Maps in Marketing Simulation Summary

Resources: Using Perceptual Maps in Marketing simulation Complete the simulation, Using Perceptual Maps in Marketing, located on the student website. Write a summary in which you address the following: For each of the three major phases in the simulation, describe - The situation - Your recommended solutions, includ

Dell goes back to its PC Roots

The issue is related to the case of "Dell goes back to its PC Roots" from a book "marketing" By Pride and Ferell 1. Why Dell does not want to be a pioneer in the consumer electronics market, developing products for innovators or early adopters The way its competitor Apple does. 2. In what stage of the product life cycle do

Pricing of the Designer's/Brand's Products/Goods (Burberry)

Assume that you are the newly hired pricing manager for the designer's/brand's products/goods you are to chose from this list (this is the same list you used in the prior module - your choice may be but need not be the same as you used in the prior case) and that the VP of Marketing wants you to prepare a report on how the desig

Product Features and Functions of Designer/Brand Products/Goods

Assume that you are the newly hired product manager for Burberry and that the VP of Marketing, wants a report on how the (designer's) product/brand/good is currently marketed and wants you to begin to think about what changes, if any, you might want to see made in that designer's/brand's products/goods. What product features

Products and Distribution Strategies

Evaluate product strategies, product life cycles and product identification, and determine which is the most important to get right. Explain your rationale. Imagine yourself as a small-business owner with a unique product to sell. Briefly describe your imagined product and what your distribution strategy would look like.