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The Product Lifecycle

Strategy in Competing in Foreign Markets: Types of industries

Please analyze the 5 industries listed below and evaluate whether each should be classified as a) emerging, b) rapid-growth, c) mature/slow-growth, d) stagnant/declining, e) high-velocity/turbulent, or f) fragmented. Please explain and support your decision. Conduct research on the Internet if needed. Network television

Data Memo: Kudler Fine Foods' Management Team

Hi, I need assistance with the following: Kudler Fine Foods is a gourmet grocery store that has experienced significant growth over the past few years. In order to increase its customer base, Kudler Fine Foods is creating an Integrated Marketing Communications (IMC) plan and has hired you as a research consultant. 1. Reso

Marketing Considerations for Consumer Behaviors

Hi! I need assistance with the following: Each question should be answered in 200-300 words. *Please provide necessary references. 1. What considerations do you feel a marketing manager in today's world should make in terms of consumer behavior? 2. Break down the consumption process stages for a recent purchase or sa

Marketing: Offering concept, Position in the product life cycle, and more...

I need help with this project. Thanks Please select a specific product that catch your eyes and discuss the following: Offering concept Position in the product life cycle Positioning Strategy Branding strategy Research and locate a journal article relating to one topic in this week's readings. Develop two solid in-

Difference between demographic and psychographic data

Can you help me get started with this assignment? What is the difference between demographic and psychographic data? When should demographic data be used to make marketing decisions? When should psychographic data be used to make marketing decisions? Is psychographic data more important than demographic data? Pleas

PDA Simulation

I need further assistance with a PDA Simulation. Please see the attached document for further details.

True / False questions - sample Marketing quiz

Can you help me get started on this assignment? Thanks! -------- There are 20 statements for which you have to indicate whether you believe they are true or false. Please note that a statement cannot be True and False at the same time. There is only one response. 1 When a wireless carrier service located in a sho

Early product life cycle issues

A) Canesta has developed a virtual keyboard out of light to be used with cell phones and personal digital assistants. The product beams an image of a keyboard on a desk allowing the user to type on the image. The words are picked up by the user's digital device. Canesta is the pioneering firm in the field and is troubled by econ

Pace of the Product Life Cycle & Impact to Marketing Product

I am in a learning team and my group is writing a paper on a new service offered by Kudler Fine Foods. We decided to expand the bakery and pastry sales to outside grocery store chains. I am having trouble answering the below question. It doesn't matter which product life cycle we choose, I just have to explain the below ques

Stock Market: CFA Examination Level II

See below for the details. I need help with anazlying Table 1 (13.1). ---------- Chapter 13, problem 8: CFA Examination Level II: As a securities analyst, you have been asked to review a valuations of a closely held business-Wigwam Autoparts Heaven, Inc. (WAH), prepared by the Red Rocks Group (RRG). You are to give an opi

Driving Demand Marketing Essay

Hi, Please help me to answer this essay questions, Please read the questions carefully before answering, Please answer the questions directly. Please no plagiarism. I do not care how many pages, I need to answer the questions directly. I have two parts in my work: The first Part: answer the essay questions dire

Strategic Plan help!!! Need ASAP

I am doing a sales plan Phase II and need a strategic plan: Please include the following: sales strategy customer relationship strategy Tactics Also, I have included Sales Plan Phase I which you will need to read first. Please include charts and data graphs only where appropriate or needed, as well as include referenc

Opportunity Analysis Communications

In the IMC (Integrated Marketing Communications) Plan, compare and contrast the different types of value networks and distribution channels, determine the optimal combination of marketing tools based on market conditions and a selected target market, and differentiate between quantifiable and non-quantifiable marketing tools f

Reasons a Product May Fail

Identify reasons why a new product may fail. What strategies can a company use to increase the chance for marketing success for a new product that has been developed?

Selling to Businesses and Selling to Consumers

1. How is selling to a business different from selling to a consumer? What is the difference in personnel involved and the selling process? How can the sale of consumer products also be considered business-to-business selling? 2. How is the sales process different in the different stages of the product lifecycle? How is the s

Real-world example of life cycle-dependent pricing

In each stage of a product's life cycle different pricing strategies are utilized. Please choose an example of a product or service representing pricing strategies in each stage of the product life cycle. Please be specific in your response.

Marketing Products and Services

Q,1 What is the difference between marketing a physical product (such as an automobile) and a service such as a bank? If you were developing a marketing plan for a service organization, what would be some of the considerations you would incorporate into the plan? Please cite as least two differences. Q,2 The text refers to de

Understanding project management

Briefly explain how project management fits into the big picture in terms of the product life cycle, system life cycle, portfolio management, and program management.

Thoroughly Answer 3 out 6 of the questions listed below: 1. Provide a specific example of why marketing strategy planning is important for all businesspeople, not just for the marketing department. Use two of the Marketing Mix 4P's in your explanation. 2. In your own words, explain several reasons why marketing managers should consider international markets when evaluating possible opportunities. 3. Some demographic characteristics are more important than others in determining market potential. For each of the following characteristics, identify two products for which this characteristic is most important: (a) size of geographic area, (b) population, (c) income, (d) stage of life cycle. 4. Is it unfair to advertise to children? Is it unfair to advertise to less-educated or less-experienced people of any age? Is it unfair to advertise for "unnecessary" products? Is it unfair to criticize a competitor's product in an ad? 5. Explain why the product life cycle might not be the same for some brands within an organizations product portfolio. 6. If you were asked to recommend a firm (with which you have dealt) as a benchmark for good customer service after the sale, what firm would you recommend? What does this firm do that other firms do not do as well? Essay Question:(Answer only two with a minimum of 300 words) 1. REQUIRED: Consider a new product for your organization or an organization that you have an interest. Using the Market Plan Outline and develop the first three segments of the plan which are; a) Organizational Overview; b) New Product Description; c) SWOTT analysis. In the product description be sure to give a reference to the product differentiation and positioning strategy you are going to use. 2. Explain why a company might want to do focus group interviews rather than individual interviews with the same people. 3. An entrepreneur who started a chain of auto service centers to do fast oil changes wants to quickly expand by building new facilities in new markets but doesn't have enough capital. His financial advisor suggested that he might be able to get around the financial constraint and still grow rapidly if he franchised his idea. That way the franchisees would invest to build their own centers, but fees from the franchise agreement would also provide cash flow to build more company owned outlets. Do you think this is a good idea? Why or Why not? 4. Why does adoption of the marketing concept encourage a firm to operate more efficiently? Be specific about the impact of the marketing concept on the various departments of a firm.

Thoroughly Answer 3 out 6 of the questions listed below: 1. Provide a specific example of why marketing strategy planning is important for all businesspeople, not just for the marketing department. Use two of the Marketing Mix 4P's in your explanation. 2. In your own words, explain several reasons why marketing manage

Description of the product/service being offered. Health drink, soda pop, etc... An analysis of the market in which the product/service will be offered. Size and demographics of the markets Potential competitors *An analysis of the marketing strategies that will be used for the introduction of the product/service. Pricing Promotion Distribution Sales support

Description of the product/service being offered. Health drink, soda pop, etc... An analysis of the market in which the product/service will be offered. Size and demographics of the markets Potential competitors *An analysis of the marketing strategies that will be used for the introduction of the product/service.