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Product Life Cycle

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Marketing 421
Discussion Questions

Select a product with which you are familiar.
- What stage is your selected product at in the product life cycle?
- Provide rationale for your answer.
- Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle?
- How will this affect the marketing of your selected product?

Question 2
Select a product or service. Then select three different organizations that provide your selected product or service and compare the prices associated with your selected product or service.
- What is the difference between the prices among the different organizations?
- What is the rationale for this difference?

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Solution Summary

This solution answered questions based off the product life cycle.

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The product with which I am familiar is the HTC Ozone Mobile Phone through Verizon. The stage in which this product is at in the lifecycle is at maturity. This is because the company has already launched the phone out to the market of their choosing, and it has been out on the market for at least six months. Eventually people will stop buying the phone because a new one will come out with more features, and the HTC Ozone will go into decline. This will greatly impact sales depending on if it is high quality for the new phone. Maybe in the next six months it will go in decline, but until then, it is in high demand because I purchased one myself back in April, and I believe they were put out on the market in January 2010. Anyways, HTC Ozone is in high demand right now because there are ...

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