Purchase Solution

Product life cycle

Not what you're looking for?

Ask Custom Question

Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?

Purchase this Solution

Solution Summary

This solution is comprised of detailed explanation of the product life cycle and changes occur to the designated product through the product life cycle. It also includes explanation on how product life cycle affects the marketing of the selected product.

Solution Preview

The selected product is mucinex. Mucinex loosens the mucus that causes chest and nasal congestion. This product is in the introduction period in its life cycle. This is because mucinex has just started as a new business and there aren't a lot of people buying it. People get accustomed to using product such as NyQuil to fight the coldness such as nasal congestion and they are not feeling safe to use mucinex as it is a new product. Not only that, but because mucinex is a medicine product, ...

Purchase this Solution

Free BrainMass Quizzes
Understanding Management

This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.

Paradigms and Frameworks of Management Research

This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.

Marketing Research and Forecasting

The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.

Managing the Older Worker

This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce

Cost Concepts: Analyzing Costs in Managerial Accounting

This quiz gives students the opportunity to assess their knowledge of cost concepts used in managerial accounting such as opportunity costs, marginal costs, relevant costs and the benefits and relationships that derive from them.