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The Product Lifecycle

Marketing Management Case--Agilent Technologies

I need assistance with the following questions based on the attached case study for an MBA Marketing Management course. The case is in one file, the exhibits are in another. [Q1] Essay - Describe the relevant market boundaries (Guiltinan Paul and Madden, chapter 3) and What are the determinant attributes for the "test and

Impact of product life cycles

Describe the impact of the product life cycle on how your firm markets its products/services? Give an example of how the advertising message or other promotions change as your product/service matures.

Plans, Buyers, Segmentation & Life Cycle

1. Discuss how a marketing manager could go about choosing among several possible marketing plans, given that choices must be made because of limited resources. Would the job be easier in the consumer product or in the business product area? Why? 2. Discuss how business buyer behavior is different from consumer buyer behavior

Product Life Cycle

How is the product viewed in another country? What characteristics will help it move through the early stages of the product life more quickly? What characteristics of a new product will help it move through the early stages of the product life more quickly? Briefly discuss each characteristic - illustrating with a product o

Marketing: The Product Life Cycle

Task: Select a product (name it) with which you are familiar. What stage is your selected product at in the product life cycle? Provide a rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will

Marketing Plan: Phase II Paper

Based on my product, (which is a portable hard-drive for Apple. My product will have wireless capability, various screen sizes, and memory capacities. Music, movies can be downloaded from iTunes whether indoors or on-the-go, comes with a battery pack and AC adapter, and can be attached to an auxiliary channel in a vehicle)

Investment Fundamentals and Portfolio

1. Explain the differences between a market order and a limit order for securities. 2. You have identified a stock through the process of stock screening. Define stock screening. List several sources you might access to find information about the stock you identified. 3. Name four different types of expenses that investors

Transforming Ideas

- To be successful at transforming innovative ideas into useful products and services, is it necessary for a firm to have a formal process for new product/service development? Why or why not? - Of all the salient factors which can be possible considered in management innovation and technology, which one is the most difficult

Fundamentals of Marketing

Think about a branded product (e.g., Ivory soap, Crayola crayons, Chiquita bananas). Research the brand and analyze how the company has managed the brand's product life cycle (PLC) over the years. Do you think that the product described by other students will be successful long term? Explain why or why not.

Cost Accounting - Managerial Emphasis

Destin Products makes digital watches. Destin is preparing product life-cycle budget for a new watch, MX3. Development on the new watch is to start shortly. Estimates for MX3 are as follows: Life-cycle units manufactured and sold 400,000 Selling price per watch $40 Life-cycle costs

3 Major Stages in Perceptual Maps in Marketing

A. For each of the three major phases in the simulation, describe: 1) The situation 2) Your recommended solution(s), including why 3) Your results B. Summarize the different marketing components addressed in this simulation by answering the following questions: 1) What is the relationship between differentiation and

Project Management Questions

1. A project manager: a. may need to make tradeoffs between knowledge areas, such as risk and human resources b. should assess the business need for project during every stage of the project life cycle c. must monitor and measure progress against plans and take corrective action if necessary d. must be able to make effective

Marketing Plan

My company is a telecom software application maker. What ethics issues does my company face from a marketing standpoint? How do you recommend these issues be approached? Scenario: A soft drink producer's primary product line is entering the mature stage of the product life cycle and is beginning to lose market share to new c

Promotion and Price Analysis

I have selected a product called "iPod" and I need help in addressing the following issues concerning this product. Though I have read, analyzed and already addressed other issues regarding this product. But, I need help in addressing these remaining issues as listed below. I would really appreciate any help in this regard. Plea

Brands, IMC, Driving Forces and Product Life Cycle

1. What do brands provide to the manufacturer or producer? What do consumers see in brands? 2. Describe integrated marketing communications (IMC). Why is it important? 3. What are the driving forces for plan implementation? 4. Describe the product life cycle. What is happening in each of the four P's?

Managment Information Systems for a Grocery Store

1. You have been hired to create a new checkout system for a grocery chain. It wants to put scanners into the shopping carts and have shoppers scan their own products. The system will track the basic purchases by customers so that it can offer discounts and recommend related products based on current and past purchases. You need

VOIP

Q1: In what stages of the product life cycle is Internet telephony? Does the answer to this question vary across companies such as Vontage, Comcast, Time Warner and Cox? Q2: Why does bundling of services work so well for the cable companies? What are the advantages to both the consumer and the company?

Marketing Questions. Please answer the following questions.

1. Discuss the marketing mix of an organization with which you are familiar. Be sure to discuss how the elements of the mix are interdependent. 2. Provide an example of a product that has traveled the entire course of the product lifecycle. Discuss the evidence displayed at each stage. 3. Choose an example of market

Marketing Report FAO

Pick a medium sized (preferably a UK firm if possible) business: The marketing objectives & strategy dictated by your market analysis and your understanding of the opportunities presented by your company. An analysis of the positioning, branding & life cycle issues relevant to your product/product lifecycle. An accou

Product Life Cycle Movement

We are developing a new product Nike running shoes that track mileage. I need to describe the pace at which my product will move through the product life cycle and the factors that will impact its movement.

Applying the Project Life Cycle Simulation

Run the "Applying the Project Life Cycle" simulation found on your rEsourceSM course page. Then write a paper that includes the following: 1. A communications plan, addressing how progress will be reported to the various project sponsors and executives 2. A forecast of the time required to complete the project 3. The project

The Eye Diagram: A New Perspective on the Project Life Cycle

What is the project manager's role throughout the project life cycle? Do you think that the framework introduced in the article "The Eye Diagram: A New Perspective on the Project Life Cycle" will help the project manager better focus his or her energies and/or resources? Why or why not?

Product Life Cycle & Marketing Mix

Discuss the life cycle of a product in terms of its probable impact on a manufacturer's marketing mix. Illustrate using personal computers.

Project Management Skilles

You are the manager of the production department, and the project manager will come from your group. This will be a first, as normally the project managers come from the marketing department. You need to assess the various people in your group and identify the person with the best skills. You will start by creating a job descrip

Study Questions: Segmentation

______________________ is very popular in advertising circles. a. Household segmentation b. Lifestyle segmentation c. Monetary segmentation d. Fiscal segmentation e. Economic segmentation The Roper Starch Worldwide study on lifestyle segmentation identified six global values segments which include: a. strivers, devou