Vernon product life cycle
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Explain Vernon' s Product Life Cycle Theory. Does it hold now? If yes, explain with an example.
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Solution Summary
A discussion of the Vernon product life cycle and if it is applicable in the current economies.
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This product life cycle is more associated with location of creation during the phases than the actual life cycle. I believe it does hold true in nearly every case where the product has moved beyond the domestic. In the creation stage it is made at home with home resources. The product is domestic. Some products and innovations of products could occur outside, but that would be a semantics argument. A product from an American company where the R&D ...
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