Describe the pace at which your product will move through the product life cycle and the factors that will impact its movement:
The product is a new state of the art driving range as an elite service
The following is the product detail:
The proposed driving range will be contained within a 48,000 square foot domed roof facility. The primary part of the facility will be the arc-shaped driving range field. The field's maximum length will be 200 yards to the center of the arc and will have yardage markers on the edge of the arc to help define driving length. The main field will consist of six target greens ranging in length from 50 to 150 yards. Each green will have colored flags to identify the distance and to aid in shot targeting.
The 60 tee boxes will be eight feet wide and four feet deep to provide the optimum swing area for each patron. Each tee box will be equipped with Softgrass golf mats containing plastic tees for driving and an insert for using normal wooden tees. The tee box mats will also provide a grassy surface to practice iron play. For added safety, two-foot high fence guards will protect the sides of the tee box from an accidental mishit from other patrons.
In addition to the tee boxes, there will be two 10-foot diameter practice sand bunkers located on the opposite ends of the tee boxes. Four 30-foot wide, ten-foot deep instructional areas equipped with video and swing analysis equipment will end cap the practice tee area. Separated 20 feet behind the practice tee area will be the chipping and putting areas.
The 90-foot long by 45-foot wide chipping area will have varied thickness Softgrass fringes for practicing different situational lies. Hanging netting will encase the chipping green area to protect other patrons from errant shots. The 45-foot long, 45-foot wide putting green will have multiple target holes on a partially undulated surface for practicing straight puts as well as puts that will break.
A timesaving item contained in the practice area will be an automated ball-dispensing machine. This machine uses a magnetic-stripe card reader that allows patrons to dispense one of three offered quantities of golf balls according to the available balance on their prepaid cards. The dispenser will be equipped with high-performance range balls to aid in assessing a patron's golf swing.
The final item available in the driving range facility will be demo equipment for patrons to sign out. Vendors will supply the range with the newest models of their product line for customers to try out and see if it might be a club they would to add to their bag.
Let us go through the product life cycle first.
These are the different stages:
Introduction stage: This is when the product first comes on the market. The goal of this stage is to build awareness and to educate people on the product. Since the product is new, it is aimed at innovators and people who tend to try new products first (early adaptors)
Growth stage: The product has been on the market for a while, and now they are trying to increase their customer base. If there were any problems with the product that were discovered early on, they have been modified to increase quality. They are trying to promote the product to a broader range of people
Maturity stage: Many people are now familiar with the product, and there might be less "first time" customers. This is when competition starts to emerge. The company needs to work to show how their product is superior to the competition.
Decline stage: Sales decline in this stage, since people are now looking for the next new ...
This postings looks at a massive, high tech driving range. We evaluate how this facility moves through the product life cycle. The posting defines the stages of the cycle, and then explains step by step how the range moves through the cycle.