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    Sanovex- Sleeping Aid

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    The company is Sanofi Aventis Pharmaceuticals, this is an actual company.
    The product is called SANOVEX it is a sleep aid, totally fictitious.

    Past research mirrored Sanofi Aventis' real product Ambien. The premise to this product (SANOVES)is that it is targeted to menopausal women with possible depression; this also was created for the purposes of the paper.

    Please help me - include the following information:
    a. Describe the attributes of your product or service in detail.
    b. Describe the pace at which your product will move through the product life cycle and the factors that will impact its movement. How will the product life cycle impact the marketing of your selected product or service?

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    The response addresses the queries posted in 1118 words with references.

    //First of all, as per the requirement, we will discuss the attributes of the Sanovex- Menopausal Drug, so that you can clearly understand its effect. I am including most of the attributes after researching various resources. You are free to add more after performing appropriate research on it.\

    Attributes of Sanovex- Menopausal Drug

    Depression is a common complaint during menopause. Depression is coupled with mood changes, anxiety and other psychological disorders such as sleepless nights that are caused by an imbalance of hormones (Depression). Drug therapy can help victims of depression feel better and become more productive. Antidepressants are the drugs that treat the symptoms of depression. There are three main types of antidepressant:

    ? Selective serotonin re-uptake inhibitors (SSRIs)

    ? Tricyclic antidepressants (TCAs)

    ? Monoamine oxidase inhibitors (MAOIs).

    ? Serotonin-norepinephrine reuptake inhibitors (SNRIs).

    Sanovex is a Serotonin-norepinephrine reuptake inhibitors (SNRIs) drug (Sanofi Aventis Press Release- A promising R&D portfolio).

    ? SNRIs work by increasing the availability of the neurotransmitters erotonin between the nerve cell endings in the brain. Enhancing serotonergic neurotransmission usually results in improvement in the symptoms of depression.

    ? It helps to lift the symptoms of depression quickly. Some SSRIs also help women whose depression is coupled with anxiety.

    ? Minor side effects may occur but these symptoms are subsided in few weeks. For example the drug may suppress the appetite.

    ? SNRIs are non addictive drugs.

    ? This drug has no residual effects, no withdrawal effect, no dependence and no rebound insomnia.

    //Above, we discussed the various attributes of Sanovex- Menopausal Drug. Now as per the requirement, we will discuss various stages of this product in the 'Product Life Cycle'. We will also discuss ...

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